Then, It’s Time To Clean House

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While You Always Want To Monitor Your List For Compliance Reasons — Removing Unsubscribes, As An Example — You Also Want To Look At “Quiet Unsubscribes, Or Behavior That Indicates A Subscriber Just Isn’t That Into You. If You’re Seeing No Engagement, Lots Of Bounces, Or Spam Complaints, It’s Time To Let That Subscriber Go. Make A Plan To Check Back In With Your List Hygiene At Least Once A Quarter, Depending On How Quickly You’re Growing Your List.

Email Verifications From Mailgun Optimize Bulk Email Validation honduras phone number material For List Cleaning With Mailgun Optimize 7. Try Out New Email List Segmentation Have You Ever Received An Email From A Brand That Just Didn’t Make Sense To You? Like Receiving A Promotional Campaign For New Tires When You Don’t Own A Car, Or For Hats And Gloves When You Live In A Warm Climate? That’s Usually The Work Of Poor Email List Segmentation.



It’s Useful To Create Buckets Of Your Subscribers To Be Able To Better Tailor Messaging To Their Needs. Some Examples Include Demographics By Age, Gender, Location, Or Job Title Funnel Entry Where And How They Signed Up For Your List In The First Place Engagement Behavior Who Is Likely To Respond Vs. Who Hasn’t Engaged In A While Purchase Behavior Who Has Purchased Vs. Who Has Not, And Who Purchases Regularly Vs.