The data we collect about the recipient's interactions with the email will now be classified as personal data. This means that it will be subject to the GDPR.
The Article 9 Working Party (the EU body that issues guidelines on data protection) specifically called email tracking a concern, especially since the recipient is not aware of the tracking.
Unfortunately, this is a big blow for you and your sales team to absorb.
The lack of transparency related to email tracking is contrary to the GDPR. That is why the Working Group requests that explicit prior consent be obtained in these cases.
There is speculation in the industry about how this email tracking france whatsapp mobile phone number list legislation will be monitored and whether it will be enforced. It is difficult to give definitive advice on how to avoid any potential penalties.
Transparency is the goal of the GDPR, so you need to be clear and open about this tracking.
At this point, it's best to play it safe. Start working on getting consent for email tracking. Especially when the GDPR comes into effect.
With three offices and strong roots in Europe, the Pipedrive team is well-versed in the implications of the GDPR. We understand exactly how important these changes can be for Pipedrive users.
We have been preparing for a while and will continue to make improvements guided by GDPR requirements.
Internally, we have added elements to our processes in tool development and adoption. We do this to ensure that our features and integration partners comply with GDPR requirements.
We have set up a structured system to respond to data subject requests for deletion, modification or transfer. We are also in the process of moving EU customer databases. These will go to the EU data center in Frankfurt.
All of these specific changes are supported by extensive training efforts within the company. This way we can ensure that the GDPR-compliant processes we have implemented are followed correctly.
Want to learn more about our upgrade efforts and detailed explanations on GDPR compliance when using Pipedrive ? Make sure to read this article in our support center and distribute the information to your entire team.
