Welcome new subscribers to your community
Posted: Thu Dec 05, 2024 8:59 am
To help you go the distance, we’ve compiled a collection of email automation examples that are now considered standard practice among marketing teams.
With these time-tested automated email examples, you can expect to see an increase in the number of email subscribers that sign up and interact with your promotional emails.
If you’d like a quick primer on setting up automated emails for your business, check out our guide to email automation before you jump in.
1. Welcome Emails
Lay the foundation for your customer relationships. You can introduce your brand, make a strong value proposition and let new subscribers know they’re now part of a larger community.
The most popular welcome email automation examples are typically sent to newsletter sign ups or new account registrations. Capitalize on this opportunity to make a great first impression and forge a lifelong connection.
While confirmation emails iceland mobile phone numbers database sometimes take the place of welcome emails for paid subscriptions, they aren’t the same thing.
To be effective, your welcome message should:
Tell them why they’re receiving your email
Explain what they can expect as a subscriber and what value this will bring them
Showcase your brand’s distinct personality
Encourage subscribers to explore additional content or learn more about your business
Guide leads onto the next step they should take to stay engaged with your brand
Surprise subscribers with a bonus, like a free coupon or downloadable material
Let them know where to follow you on social media
Let’s take a look at how Adobe Lightroom created the perfect welcome email.
The opening paragraph makes the subscriber feel part of a warm and friendly community. Then a collage of beautiful photos entices new subscribers to explore their content.
Source
The value proposition is also clear and compelling: “learn new techniques from photographers around the world”.
Finally, a well-placed CTA encourages its target audience to start learning how to apply world-class photo editing techniques in Lightroom.
With these time-tested automated email examples, you can expect to see an increase in the number of email subscribers that sign up and interact with your promotional emails.
If you’d like a quick primer on setting up automated emails for your business, check out our guide to email automation before you jump in.
1. Welcome Emails
Lay the foundation for your customer relationships. You can introduce your brand, make a strong value proposition and let new subscribers know they’re now part of a larger community.
The most popular welcome email automation examples are typically sent to newsletter sign ups or new account registrations. Capitalize on this opportunity to make a great first impression and forge a lifelong connection.
While confirmation emails iceland mobile phone numbers database sometimes take the place of welcome emails for paid subscriptions, they aren’t the same thing.
To be effective, your welcome message should:
Tell them why they’re receiving your email
Explain what they can expect as a subscriber and what value this will bring them
Showcase your brand’s distinct personality
Encourage subscribers to explore additional content or learn more about your business
Guide leads onto the next step they should take to stay engaged with your brand
Surprise subscribers with a bonus, like a free coupon or downloadable material
Let them know where to follow you on social media
Let’s take a look at how Adobe Lightroom created the perfect welcome email.
The opening paragraph makes the subscriber feel part of a warm and friendly community. Then a collage of beautiful photos entices new subscribers to explore their content.
Source
The value proposition is also clear and compelling: “learn new techniques from photographers around the world”.
Finally, a well-placed CTA encourages its target audience to start learning how to apply world-class photo editing techniques in Lightroom.