Increase your sales with email marketing
Posted: Thu Dec 05, 2024 9:19 am
You have already seen other posts here on our blog that talk about Digital Marketing and the importance of content to attract and retain potential customers. In this journey, email marketing is a tool that, if used well, can make a difference.
Email is already one of the most used channels by Internet users, whether for professional or personal use. When the content is relevant and well communicated, the email will be read and the chances of closing a deal or making a sale increase greatly.
But, to draw attention amidst so many emails that arrive and, still, avoid ending up in spam and seeing all your work go down the drain, you need to think about an email strategy very calmly and with planning.
These tips can make a difference in your strategy and help you achieve good results.
1. Segment your content (and your list)
Each contact on your chinese overseas asia phone number data email list is at a different stage of the sales funnel; that is, there is specific content for each stage. Therefore, segmenting the list and the content ensures more assertive results.
Select learning content, for example, for those at the top of the funnel and solution content for people who are at the bottom of the funnel and could be potential customers.
2. Define the subject of your email
It is essential to work on a topic that is very eye-catching and to be careful not to send it to spam. Words in the imperative mood (buy, sell, have, win) are more likely to end up in spam. Also, put yourself in the other person's shoes and think about how interested you would be in this topic.
Study your persona 's behavior , list subject options for the email and select the one that is most objective and clear.
3. Build your list
Avoid buying ready-made lists. It takes more work to build a good email base, but they are certainly more effective.
Purchased lists contain emails from people who may not be your prospects, which only generates expense and is considered spam.
4. Include the “Unsubscribe” option
The user must have the option to unsubscribe. Pushing emails down their throats only has the opposite effect of the desired engagement and purchase.
5. Analyze post-shipment behavior
The work doesn't end when the email is sent. You need to keep an analysis of how it was received, who opened it, and who discarded it. This information is valuable for future sending.
Count on us!
2op wants to help your business grow and be successful. With you, we create a solid email base that can yield good results. Contact us and learn more about our solutions!
Email is already one of the most used channels by Internet users, whether for professional or personal use. When the content is relevant and well communicated, the email will be read and the chances of closing a deal or making a sale increase greatly.
But, to draw attention amidst so many emails that arrive and, still, avoid ending up in spam and seeing all your work go down the drain, you need to think about an email strategy very calmly and with planning.
These tips can make a difference in your strategy and help you achieve good results.
1. Segment your content (and your list)
Each contact on your chinese overseas asia phone number data email list is at a different stage of the sales funnel; that is, there is specific content for each stage. Therefore, segmenting the list and the content ensures more assertive results.
Select learning content, for example, for those at the top of the funnel and solution content for people who are at the bottom of the funnel and could be potential customers.
2. Define the subject of your email
It is essential to work on a topic that is very eye-catching and to be careful not to send it to spam. Words in the imperative mood (buy, sell, have, win) are more likely to end up in spam. Also, put yourself in the other person's shoes and think about how interested you would be in this topic.
Study your persona 's behavior , list subject options for the email and select the one that is most objective and clear.
3. Build your list
Avoid buying ready-made lists. It takes more work to build a good email base, but they are certainly more effective.
Purchased lists contain emails from people who may not be your prospects, which only generates expense and is considered spam.
4. Include the “Unsubscribe” option
The user must have the option to unsubscribe. Pushing emails down their throats only has the opposite effect of the desired engagement and purchase.
5. Analyze post-shipment behavior
The work doesn't end when the email is sent. You need to keep an analysis of how it was received, who opened it, and who discarded it. This information is valuable for future sending.
Count on us!
2op wants to help your business grow and be successful. With you, we create a solid email base that can yield good results. Contact us and learn more about our solutions!