Only when you start paying attention to ROI can you list of brazil cell phone numbers unlock the full potential of your email marketing campaigns. What is email marketing ROI? ROI stands for return on investment. In simple terms, it’s the measure of money going out versus money coming in. In the context of email marketing , ROI refers to the profit you’re left with after covering the cost of a particular email campaign.
Whether you’re using email marketing for outbound sales lead generation , product launches, newsletters, or nurturing existing leads, you need data to determine if your efforts are producing the expected results. This is where ROI comes in. ROI is a useful metric for tracking the success of various campaigns, making adjustments, and allocating resources accordingly.
