A Complete Guide To Marketing Automation KPIs
Posted: Thu Dec 05, 2024 9:37 am
Automating your marketing efforts can help you drive big business results. In fact, 76% of businesses currently use marketing automation for these reasons:
91% of marketers say that automation helps them achieve their business objectives.
Marketing automation improves collaboration between sales and marketing teams.
Automated emails achieve 84% higher open rates, 31% higher click-through rates, and over 2,000% more conversions.
While automating your marketing efforts can greatly benefit your business, Portugal Telemarketing List you must measure how automation impacts your results. You can do this by setting and reviewing key performance indicators (KPIs).
In this article, we’ll discuss what marketing automation is and the KPIs you need to determine success.
What Is Marketing Automation and Why Is It Important?
Marketing automation involves using software or tools to streamline and simplify marketing tasks.
For example, an email marketing automation tool like MailChimp or ActiveCampaign can automate the emails you send to prospects.
Instead of having your marketing team send out thousands of emails individually—which would be a time-consuming task—an automation tool can handle this quickly and efficiently.
Marketing automation can streamline tasks like social media management, paid advertising, email marketing, lead scoring and nurturing, and content marketing.
Automation technology makes these tasks faster and easier to do, which results in several benefits.
The Benefits of Marketing Automation for Your Business
If you haven’t already adopted marketing automation within your business, here are some good reasons you should:
91% of marketers say that automation helps them achieve their business objectives.
Marketing automation improves collaboration between sales and marketing teams.
Automated emails achieve 84% higher open rates, 31% higher click-through rates, and over 2,000% more conversions.
While automating your marketing efforts can greatly benefit your business, Portugal Telemarketing List you must measure how automation impacts your results. You can do this by setting and reviewing key performance indicators (KPIs).
In this article, we’ll discuss what marketing automation is and the KPIs you need to determine success.
What Is Marketing Automation and Why Is It Important?
Marketing automation involves using software or tools to streamline and simplify marketing tasks.
For example, an email marketing automation tool like MailChimp or ActiveCampaign can automate the emails you send to prospects.
Instead of having your marketing team send out thousands of emails individually—which would be a time-consuming task—an automation tool can handle this quickly and efficiently.
Marketing automation can streamline tasks like social media management, paid advertising, email marketing, lead scoring and nurturing, and content marketing.
Automation technology makes these tasks faster and easier to do, which results in several benefits.
The Benefits of Marketing Automation for Your Business
If you haven’t already adopted marketing automation within your business, here are some good reasons you should: