What is product personalization in marketing?
Product customization allows customers to tailor a product to their needs and preferences . Add-ons, unique features, templates, and flexibility with product design all count as different forms of customization.
Personalization strategies are chinese overseas europe phone number data essential to deliver tailored customer experiences to different user segments. In fact, they are the key to boosting customer loyalty and increasing customer satisfaction.
Product customization and personalized marketing
4 Ways Personalization Marketing Impacts Customer Satisfaction
1 Meet different customer requirements
Whether you sell a physical product or online software, your customer base has different wants and needs.
Remembering that all customers are different is key to creating a product that appeals to as many people as possible. In this sense, you can customize the product to make it perfect for each segment .
Brands like Netflix and Function of Beauty have built themselves around the idea of hyper-personalization, making it possible for everyone to get exactly what they want at the touch of a button.
2 Improve customer loyalty
Product customization is a great business strategy because it makes customers happier, and happy customers are repeat customers .
Customers who can personalize their experience find value through exclusivity in the form of a unique, personalized product.
3 Helps you better understand your customers
Customization is expensive. It takes time and money to offer multiple versions of the same product, which isn’t always a good thing from a minimum viable product standpoint . There’s also a higher risk factor, as more customization means more complexity. But by offering customization, you get answers to two very important questions: “Who are my customers?” and “What do they really want?”
Personalization can help you understand how users use a product and what they expect from it. It also helps you identify and add popular features to increase customer satisfaction and retention. This information can also be useful for reviewing your pricing strategy.
4 Boost sales
Allowing customers to customize your products is a smart way to differentiate yourself from the competition . After all, who knows what the customer needs better than the customer himself?
Product customization and personalized marketing
Product Personalization: B2C Example
Samsung Customizable TV
Compared to the rest of a home, a TV always seems separate from its surroundings. But with Samsung's new customizable bezel, TVs can seamlessly fit into the living room decor. This increases the product's life cycle .
With this customization, customers can match their TVs with the design of photo frames, curtain, wall color or anything else.
Customizable moon lamps from Art Galore
Art Galore, an online store that sells personalized products, offers the ability to customize your moon lamp (a lamp that looks like the moon and changes color). Art Galore allows customers to add text and photos to this lamp , making it a perfect birthday or wedding gift.
This is a great example of how to stand out and offer a niche in a market that might seem one-sided.
Example of product customization in B2B
Multi-level Personalization by Freshdesk
Freshdesk is a customer service software for businesses of all sizes across the globe. Its software allows you to customize processes, roles, number of licenses, and reports according to each company’s business requirements.
The icing on the cake is that you can customize the look and feel of the agent portal with your own brand colors and make your customer support team feel right at home.
So what products can be customized?
All products with a design can be customized. Both in the digital world and outside of it. The same is true for products or services that offer different features. Merchandising companies know this, as do online academies that allow students to personalize their profile. All sectors are likely to incorporate product customization into their strategy.
