You don't speak the same way to the people who read your blog (hello to you) and to your audience in your newsletter. Because these people don't necessarily have the same knowledge of you and your business. On a blog, we read you for the first time or we come to look for information. On a newsletter, we enter more into intimacy.
An editorial line allows you to know what to say and how to do it depending on the channel used .
5 – Content with high added value
That is to say: do not withhold information in your content . Give greece whatsapp concrete and applicable advice to your audience. Bring reflections or awareness. Do not just give definitions. For that, there is Wikipedia.
Providing value won't stop you from selling. Because the difference between your free content and your offers is you .
This article is a summary of what we can work on together during individual support .
I don't mind giving them to you for free here.
Because here, you are alone behind your screen reading me. In individual support, I am by your side every day . I answer your questions, I push you in your reflections, I correct your strategy and your content.
6 – Track your audience’s customer journey
Your customer is not going to buy from you after reading a post. Your audience will go through different stages: unknown, then subscriber, then customer.
Your role with your content is to move your audience from one stage to the next.
I invite you to read the article on these 3 steps for more information.
7 – Engage in conversations to trigger opportunities
Content creation doesn’t stop when you hit publish. It’s not a passive action.
If you just post and wait, not much is going to happen.
Your content is a gateway.
A way for you to start a conversation with your audience.
The more you get to know the people who read you, the more you will be able to offer them the right solution at the right time.
And therefore, to sell more naturally without needing force .
8 – Publish regularly without burning out
Consistency is super important if you want to see results with your content creation.
If you disappear every 3 weeks, it's going to be hard to build trust with your audience.
To help you keep up your pace without burning out, you need to find the organization that works for you and a routine to follow . The more your content is in your habits, the easier it will be to do it.
You can rely on an editorial calendar to plan your content in advance. And have a global and coherent vision of what you are going to share. I created a tutorial to show you how to build an editorial calendar .
