Ecommerce Manager: Functions
Have you ever wondered what an Ecommerce Manager does ? As we have seen in the description above, their objectives are very varied and, to achieve them, they must work closely with a large number of professionals. Taking all this into account, we can classify the functions of the Ecommerce manager as follows.
Market research
An Ecommerce Manager must be able to design and lead the systematic collection of data from their market area in order to be able to predict the purchasing intention of their target audience and bc data indonesia the trends of the sector to which they belong. This type of research helps to design all kinds of strategies, from pricing to the best time for a launch.
Web design
It is not about the Ecommerce Manager being an expert in coding, but rather having a certain understanding of the discipline. In this way, he will be able to lead the optimization of the page in order to achieve its objectives .
Another of the functions of this professional related to web design is to help with content designs and planning.
Ecommerce Manager: what it is, functions and salary
Project presentation
It is more than likely that the project manager of an e-commerce site will not be the person who designs or executes design projects, but he or she will be in charge of presenting them. For these presentations to be effective, there are a few things that need to be taken into account:
Make clear what the objective of the project is
Risks, restrictions and assumptions
Budget
Approval and monitoring processes
Project design documents
Ecommerce Manager as department head
Regardless of the size of the company, the moment it hires an Ecommerce Manager, the corresponding ecommerce department is created. If it has more people, supervising them will be part of the ecommerce project manager's duties.
Skills that an Ecommerce Manager must possess
Like any other profile, the professional who wants to fill the position of Ecommerce Manager must have a set of specific skills. Many of them can be deduced from the list of functions we have just seen.
Knowledge of the different e-commerce platforms
As with web design, you don't need to know the code behind these platforms, but you do need to know how they work, what the main advantages and disadvantages of each one are, and, above all, which one a given company should work with. Choosing the different sales channels is one of the functions of this professional, and to make this choice with guarantees of success, you must know what the options consist of.
