Last year, the number of SIM cards sold in Russia decreased by 8%, and amounted to 109 million units, AC&M Consulting reports. For the first time, the subscriber base showed a slight negative trend. The number of mobile subscribers (by the number of active SIM cards) decreased by almost 200 thousand to 255.4 million people. The service penetration in the country in 2017 did not change compared to 2016, and remained at 179%.
In Moscow and St. Petersburg, the number of subscribers increased: by 1.3 million people (45.9 million SIM cards) and 665 thousand (16.5 million SIM cards), respectively. In the regions, the picture is not so rosy - the number of subscribers decreased by 2.1 million and amounted to 193.1 million SIM cards.
“Operators are moving away from the race for subscribers to work qatar phone number resource on increasing profitability from existing clients,” says TMT Consulting Managing Partner Konstantin Ankilov.
We believe that the traditional mobile communications market has reached saturation. Subscriber base growth will be provided insignificantly by mobile Internet subscribers. The time has come for convergent products, such as, for example, FMC from MCN Telecom. It is the corporate segment that will be able to increase the penetration of mobile communications. For medium and small businesses, combining mobile, fixed and corporate communications into a single service available on a single SIM card is not only a convenient, but also a profitable solution.
“The growth in revenue from mobile communications in the third quarter of 2017 occurred due to the provision of additional services to corporate clients,” confirms Konstantin Ankilov.
He believes that in the future, subscriber base growth will be ensured by connecting various devices. Virtual operators also have good prospects. "While MVNOs make up only 2% of the mobile communications market, this segment is of interest not only to operator companies, but also to financial organizations (PAO Sberbank, etc.). This year, we will see many new projects in this area," the analyst from TMT Consulting summarizes.
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