How to Write Mission and Vision Statements for B2B
Posted: Thu Dec 05, 2024 10:06 am
In this article, we'll share tips for crafting powerful and compelling mission and vision statements, and define why both are important to your company's success.
We've also compiled a list of some of the best vision and mission statement examples from around the world.
As a B2B marketing agency focused on accelerating growth, we’ve tried these tips to help our clients thrive.
No matter what industry your company is in, creating clear language that list of ghana whatsapp phone numbers your purpose is a transformative exercise.
It will make a difference for your business, and we have also seen the same techniques work for people in their careers and in their personal lives.
How to Write Mission and Vision Statements for B2B
Why B2B Mission and Vision Statements Matter
Your mission and vision statements act as your compass and map to reaching your company's potential.
What is your biggest goal? Maybe you want to…
Increase income or profits
Increase ROI on your current resources and tactics
Improve organizational alignment and culture.
Improve your message and differentiation
Making a difference in the world
Staying relevant
Attracting top talent
Leading with purpose
Living a more meaningful work life
Why are a vision statement and a mission statement important when it comes to building your business, your brand, and your bottom line?
Aren't all mission and vision statements doomed to end up as a bunch of forgotten, fuzzy words on a dusty poster hanging in the break room?
If carefully crafted, they are the key to living a fulfilling life at work and building a powerful, lasting connection with both your team and your clients.
If crafted with the right intention, vision and mission statements can help align your company’s efforts and focus your strengths on achieving big goals. After all, words have power.
These statements don’t simply reaffirm what you do and how great you want to be, they answer the deeper question of “ why do we care? and what do we stand for? ”
The right words will send a positive ripple through your organization at every level. Your mission and vision are the foundation of your values and the basis of your company culture. What does that mean for the health of your organization?
Here are some insights from industry leaders to help you think.
From a leadership perspective:
According to Dharmesh Shah, co-founder of HubSpot, “Culture helps make a large set of small decisions faster, and a small set of big decisions easier.”
From a financial and growth perspective:
In the words of Dina Dwyer-Owens, author of Values Inc. , “The bottom line (and profitable one, too) is that a company that lives and leads by values will always outperform, outshine, outlast and outlast competitors who leave ethics at the back door. … The Dwyer Group Values Code brought real value to our company and our culture as we grew into a $1 billion annual system-wide business.”
From a sales point of view:
Adam Harless, Head of Sales Operations at Prezi, says, “Our mission and product really resonate with sales teams who are trying to find new ways to reach potential customers and leave a lasting impression.”
From a marketing point of view:
According to our own Blender CEO, Dacia Coffey, “We’ve seen time and time again how B2B companies that do this right make better budgeting decisions, keep their messaging on point and resonate with their audience, attract better talent, and open internal lines of communication that lead to higher revenue.”
From the team's point of view:
Jack Welch, former CEO of General Electric, is known for stating: “It goes without saying that no company, small or large, can win in the long run without energized employees who believe in the mission and understand how to achieve it.”
We've also compiled a list of some of the best vision and mission statement examples from around the world.
As a B2B marketing agency focused on accelerating growth, we’ve tried these tips to help our clients thrive.
No matter what industry your company is in, creating clear language that list of ghana whatsapp phone numbers your purpose is a transformative exercise.
It will make a difference for your business, and we have also seen the same techniques work for people in their careers and in their personal lives.
How to Write Mission and Vision Statements for B2B
Why B2B Mission and Vision Statements Matter
Your mission and vision statements act as your compass and map to reaching your company's potential.
What is your biggest goal? Maybe you want to…
Increase income or profits
Increase ROI on your current resources and tactics
Improve organizational alignment and culture.
Improve your message and differentiation
Making a difference in the world
Staying relevant
Attracting top talent
Leading with purpose
Living a more meaningful work life
Why are a vision statement and a mission statement important when it comes to building your business, your brand, and your bottom line?
Aren't all mission and vision statements doomed to end up as a bunch of forgotten, fuzzy words on a dusty poster hanging in the break room?
If carefully crafted, they are the key to living a fulfilling life at work and building a powerful, lasting connection with both your team and your clients.
If crafted with the right intention, vision and mission statements can help align your company’s efforts and focus your strengths on achieving big goals. After all, words have power.
These statements don’t simply reaffirm what you do and how great you want to be, they answer the deeper question of “ why do we care? and what do we stand for? ”
The right words will send a positive ripple through your organization at every level. Your mission and vision are the foundation of your values and the basis of your company culture. What does that mean for the health of your organization?
Here are some insights from industry leaders to help you think.
From a leadership perspective:
According to Dharmesh Shah, co-founder of HubSpot, “Culture helps make a large set of small decisions faster, and a small set of big decisions easier.”
From a financial and growth perspective:
In the words of Dina Dwyer-Owens, author of Values Inc. , “The bottom line (and profitable one, too) is that a company that lives and leads by values will always outperform, outshine, outlast and outlast competitors who leave ethics at the back door. … The Dwyer Group Values Code brought real value to our company and our culture as we grew into a $1 billion annual system-wide business.”
From a sales point of view:
Adam Harless, Head of Sales Operations at Prezi, says, “Our mission and product really resonate with sales teams who are trying to find new ways to reach potential customers and leave a lasting impression.”
From a marketing point of view:
According to our own Blender CEO, Dacia Coffey, “We’ve seen time and time again how B2B companies that do this right make better budgeting decisions, keep their messaging on point and resonate with their audience, attract better talent, and open internal lines of communication that lead to higher revenue.”
From the team's point of view:
Jack Welch, former CEO of General Electric, is known for stating: “It goes without saying that no company, small or large, can win in the long run without energized employees who believe in the mission and understand how to achieve it.”