Some people mistakenly think that email newsletters are necessarily ukraine phone number resource some kind of advertising message, usually quite intrusive and useless. However, this is not true. More and more companies are beginning to pay special attention to their newsletters, carefully working on their corporate style and turning them into a kind of image tool.
There are many services that allow you to create your own mailing list. Which one should you choose?
1. SendPulse
Cost: free (there are restrictions)
Russian-language interface of the panel: yes
Support service in Russian: yes
A convenient and easy-to-set-up service for creating adaptive mailings in Russian. An obvious advantage, in addition to the beginner-friendly interface, is the large limits of the free plan — up to 2,500 subscribers and 15,000 emails per month: this is enough to fully service an average personal website. The free plan will also allow you to try other functions — for example, send web push notifications , conduct an A/B test, or create a chatbot for mass and personal mailings in Facebook Messenger.
SendPulse offers 60 newsletter design options to choose from, from bright and aggressive ones designed for sales to calm and cozy ones that will let you congratulate your subscribers on a holiday and remind them how much you love them.
After sending a newsletter, you will be able to find out the exact number of letters sent, transitions and clicks on links, as well as much more, which will allow you to evaluate the effectiveness of a specific newsletter and adjust the following letters to get more out of your audience.
SendPulse generates reports on sending history and delivery errors for you. All reports will be available for downloading to your computer.
2. MailChimp
Cost: free (there are restrictions)
Russian-language interface of the panel: no
Support service in Russian: no
One of the largest and oldest email marketing services (founded back in 2001). A significant drawback for most Russian-speaking users will be the fully English interface of the control panel and the lack of Russian-language support. Although there are many instructions in Russian on the Internet that will help you navigate.
The free plan allows you to work with 2,000 subscribers and send up to 10,000 letters monthly. The prices for expanding the limits cannot be called democratic: for the most basic plan you will have to pay $10. However, even for $10 you will not be able to conduct an A/B test or set up the receipt of the newsletter at a convenient time in accordance with the subscriber's time zone, which will negatively affect the percentage of open letters.
Of course, there are some advantages. MailChimp has quite a few templates in the free version. You also have access to statistics and the ability to divide the audience into segments according to their behavior - for example, to highlight those who deleted the letter without reading it to the end. There is support for DKIM technology, which helps to ensure that the letter is actually sent by the company and not by scammers, and thus improves the deliverability of letters.
3. GetResponse
Cost: from $15/month (there is a 30-day trial period)
Russian-language interface of the panel: yes
Support service in Russian: yes
If you don't have a strict budget limit for servicing your website, you should take a closer look at this service. The price here is indeed significantly higher than that of competitors, but in return you will get a lot of cool options at once. There is a built-in landing page builder and more than 500 high-quality ready-made templates for it.
One of the most important criteria that can be devised for mailing services is the percentage of email deliverability. GetResponse is doing great with this – over 99%, which is one of the best results on the market.
Russian-speaking users will be pleased with prompt and high-quality support in Russian. Both by mail and in online chat mode.
In the free trial mode, you can create a database of up to 1000 contacts, use advanced analytics and testing tools. There is a block editor for email newsletters (suitable for beginners) and an HTML
