Seeker
This personality type is also called an adventurer, a rebel, a wanderer, an antihero. And each of these words perfectly describes such a person.
The main desire: freedom, which is expressed in an attempt to find oneself through the surrounding world.
Goal: to live a better life.
Fear: to give up freedom, to be trapped in a way that prevents him from acting. To feel empty inside, to lose the taste for life.
Strategy: seek new things, the meaning of life through travel.
Reward: freedom, independence, the ability to make decisions and avoid difficulties.
The Path of the Seeker is the path of an active person who is always striving to break out of the established framework and spread his wings. It is vital for him not only to learn something new, but also to interact with it in every possible way.
The main difference between the Seeker and the Sage is the unwillingness to analyze and understand, to look for the connection and essence of things.
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Sage
Other names for this archetype are expert, scientist, advisor, philosopher, mentor, contemplator. Perhaps it would be most correct to combine all these synonyms into one capacious word – teacher.
The main desire: to discover the truth.
Goal: to learn about the world using your mind.
Biggest fear: being wrong, being deceived by someone. Ignorance from listeners and others.
Strategy: eternal search for information, self-digging, self-reflection. An attempt to understand the world through reflection.
Trap: in most cases – a theorist. Can bury himself in books, never getting down to practice.
Reward: intelligence, high IQ.
Sages are those people who will conduct an excellent analysis of any situation that may arise. They will calmly assess the situation, plan further actions, find the right solution without giving in to panic. A sage knows how to abstract from the world and withdraw into himself, thus creating comfortable conditions that will help to understand what is happening in all aspects.
Archetype of the sage
Most often, the Sage does not reinvent the wheel, but studies existing options for solving the problem. He analyzes the experience of others, looks for answers, determines the best/best, and tells people how to cope with the situation.
Rebel
Rebels, revolutionaries, people who disagree with the order, iconoclastic enemies are united by one concept: Rebel.
Main desire: revenge or inciting rebellion or revolution.
The goal: to destroy what was created a long time ago, but, in the opinion of the Rebel, is ineffective.
Fear: being unnecessary, powerless, not being able to do justice.
Strategy: destroy, develop conflicts, arrange clashes between people.
Trap: ending up in an enemy clan.
The reward: freedom achieved through destruction.
If a person's personality unpacking has determined the Rebel archetype, then he may unconsciously feel his dominance over others, despise rulers and ordinary people. Most often, the same rebellious habits that differ from the norms of modern man's etiquette are interesting. Rebels want to change the course of events and the way of life of society formed over the years through revolutions. They feel pleasure, feeling like cool guys who don't care about laws.
Magician
The archetype of the magician can be seen in people who can be called innovators, leaders, healers, doctors or shamans.
Main desire: to know the base. Most often, Mages are interested in the structure of the Universe, the world and the Galaxy in a fundamental aspect.
Goal: to make dreams come true.
Concerns: development of undesirable consequences.
Strategy: Strengthen observation skills and desire to learn.
Trap: Can become manipulators.
Reward: search for truth, visibility of results.
A person with the Magician archetype can become a real catalyst that promotes change.
Archetypes in Unpacking Personality
It can be put more simply: he, noticing all the signs and coincidences, is sure that doing his job well will bring him a pleasant bonus. In the case of the Magician, the Universe will meet him halfway, bringing real satisfaction.
Hero
A person with such an archetype can easily be seen as a savior, a warrior, a winner, a crusader.
The main desire: to prove to himself and the world that he is not just occupying a place here. This is necessarily carried out with the help of complex manipulations.
The goal: using power, to try to improve the world order.
Fear: being left behind, being unnecessary, becoming a victim.
Strategy: upgrade all skills to such a level as to be as strong and powerful as possible.
Trap: arrogance, pride, desire to find a rival.
Reward: Courage.
A hero is a person who will follow certain rules to the end, without deviating from them even a step. The place where it is convenient to demonstrate one's qualities is the battlefield, competition, and rivalry at work. It is within these frameworks that the Hero will be able to fully reveal his potential, because the difficulties that arise in the process of life require courage and skills to resolve them.
Lover
It can easily be seen in partners, friends, comrades, spouses, enthusiasts.
The main desire: to achieve intimacy, feeling your own satisfaction.
Goal: To connect with people and bring joy into their work and lives.
Fears: being alone, becoming unwanted in company.
Strategy: Work on yourself daily to become more attractive physically, mentally and in every other way.
Trap: The Hero can easily lose his own individuality in his desire to make others' lives more enjoyable.
Reward: passion, admiration.
Usually Lovers are always in fascination. The object of their sighs can be a person, as well as any book, film, task.
Archetype Lover
A lover does not expect more from the world than it gives to it: he admires others and wants others to also consider him their ideal.
Jester
The Jester archetype is clearly visible in the joker, wit, clown, comedian, fool.
The main desire: to live in the moment, without thinking about the future. To get maximum pleasure in the present.
Goal: to relax, have fun, have a good time.
Fear: being boring, becoming uninteresting to others.
Strategy: joke, be funny, laugh at yourself.
The trap: missing out on life.
Reward: joy, laughter.
For the Jester, there is nothing more pleasant than being in the spotlight, joking with others or showing self-irony. In almost any situation, such a person will see something funny that will help him survive an unpleasant moment, cope with an obstacle.
Nice guy
We can most often see this archetype in the most ordinary, average person (our neighbor, a worker, an acquaintance, a girl from the store, a guy from work, etc.).
The main desire: to maintain and establish connections with people.
Goal: to conform to the norms accepted in society.
Concerns: Pride may lead to a person being expelled from the company.
Strategy: help people as much as you can, become known as a virtuous person, and don’t refuse requests.
The Trap: You can lose your individuality by blending in with the crowd without building strong relationships with people.
Reward: empathy, gratitude.
The Glorious Kid always wants to be within some group. This could be a club of interests, a society for the protection of animals and nature, a work collective, a trade union, a tribe, etc.
Caring
A rescuer, a nurse, a teacher, a doctor are better associated with the Caregiver archetype.
The main desire: to protect people from troubles, ingratitude, threats.
Goal: to save others and help them.
Fears: ingratitude, lack of a simple thank you.
Strategy: Help and make the world around other people better.
Trap: Falling into a trap - people will easily sit on the Caring One's shoulders.
Reward: generosity.
A caring person is essentially an altruist who selflessly wants to be useful to people and the world. Approval is not important to him. The main thing is that everyone around him is fine. He can also be called a Rescuer. In essence, he is a Guardian.
The Caring Archetype
Ruler
The ruler can easily be seen in a boss, director, parent, teacher and administrator.
The main desire: control of the situation.
Goal: to create some successful list of indonesia cell phone numbers company, the activity of which will be successful. The same applies to family, colleagues, friends.
Strategy: Be the process leader.
Fear: the possibility of not being in a leading position, rebellion, mutiny.
Trap: There is a high probability of becoming an authoritarian boss by maintaining a similar regime within the team.
The reward: a whole, thriving community.
The Ruler is a person who wants to see order in everything. He tries to control any situation, showing everyone the possibilities of power, status and wealth. It is important for the Ruler to be aware of all events and to spread his influence to everyone and everything.
Creator
We observe the Creator archetype in artists, performers, writers, and dreamers.
The main desire: to make something for centuries, elevating this thing to the rank of values.
Goal: to make a dream come true.
Fear: being the same as everyone else; not realizing your own desire.
Strategy: Develop artistic vision and skills.
The task: to influence the cultural component of the world by realizing one’s own visions.
Trap: inability to complete what has been started, false creativity, pride.
Reward: creativity and recognition.
Creators dream of self-realization in life, which is possible through the production of something material, important. If during the unpacking of the personality your archetype is the Creator, then you are literally doomed to the eternal creation of something new, previously unseen. Without this, a person will feel like a bird in a cage.
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What to do after unpacking your personality
Let's imagine a situation: you contacted a specialist, and he conducted a personality unpacking analysis. After reading and reviewing the materials that the expert gave, you realized that these things will really help solve all the problems. But what to do with the data received? Don't you dare panic! You need to make a content plan that you will gradually begin to publish on the blog. You need to write down goals, tasks, lay everything out point by point, determine the target audience.
And of course, a content plan is not the only thing that needs to be done. Equally important is the content matrix. This is a blog topic generator. In other words, it will help create a perpetual motion machine, thanks to which you will always have topics ready to publish at hand. You will break down the content into main areas (for example, sales, benefits, benefits, brand history, etc.) and will be able to touch on any aspects you want.
What to do after unpacking your personality
What should a content matrix include:
Key brand directions. Advice: choose the most popular ones. Yes, the competition there is high, but the development will also happen faster.
The characteristics of the things you sell through your blog, as well as all the nuances that users will encounter after purchasing.
Target audience data: age, gender, interests, recommendations, location. It is the precise information on these parameters that will help to make multiple transactions and increase sales.
Consider that your product is a conscious choice of the consumer, which helps him solve some problems. Otherwise, there is simply no point in buying. Try to focus on this.
Interesting facts. Tell us about how the brand was conceived, how it all began, what was the original idea. Such life behind the scenes will always get a great response from the audience, because in addition to useful material, it also needs entertainment.
Types of content. Remember that all people are different, and they also behave differently on social networks. Some only watch stories, some scroll through the wall, and others will definitely get into the discussion. Try to blog in a way that is interesting for everyone.
So, the online or offline personality unpacking has been done, a table has been compiled, the data has been analyzed, the content plan has been made. What's next? The first thing you need to understand is that you should never put off until tomorrow what you can do today. So grab your laptop and follow the algorithm:
Analyze the social networks that are currently the most popular, decide in what form you should publish posts. It is desirable that this format be your strong point (text, video, photo, audio).
Create your community, page or blog, make sure to design it and fill in all the required fields. It is advisable not to make a bunch of links to other social networks: this will only irritate buyers. Each page should be made according to all the rules and contain all the information about both the product and the store as a whole.
Follow the plan. Basically, you already have all the cards in your hands, all that remains is to start.
Don't be afraid of rejections or dissatisfaction from your audience. Naturally, the new blog format may not appeal to everyone, but other users will quickly get used to it.
