To attract prospects with your content, you will have a strategy
Posted: Thu Dec 05, 2024 10:48 am
You have a solid foundation. Perfect. We can move on to the second step: having a content strategy to successfully find customers and sell your services/products . Very often, this is a step that entrepreneurs forget . I know, I see it every day with the independents I support. Because strategy is a little scary and it's less fun than posting on Instagram.
Yet, without a content strategy you risk spending a lot of time posting on social networks, writing blog articles or sending newsletters without having more sales . And that's still why you want to use this method, right? You want to attract new customers with your content.
So, a content strategy is not negotiable.
Identify the topics you are going to cover
Since you know your ideal client perfectly, you know what they need to read in your content to identify you as an expert, trust you and take action . You will be able to identify the themes to address on your iran whatsapp number data social networks, your blog, your podcast, etc. No risk of running out of ideas: you know exactly what to say.
Building the editorial lines of your communication channels
This is the framework that you will give to your content on a specific communication channel. It will allow you to remain consistent in your messages . With an editorial line, you will no longer be scattered in your content . Your audience will know what they will find in your different communication channels.
For more information on the editorial line, I let you read my article dedicated to this subject .
Learn to sell through your content
Finding clients is like finding the person who will share your life . You are not going to ask him to marry you after 5 minutes in his company. It is the same for your prospects and your content. He will go through a path before signing with you . First, he will discover you (as is perhaps the case for you right now by reading this article) . If he liked it, he will show interest in you by starting to follow your content. Over time, you will create a relationship of trust with him. Finally, he will be ready to take action and become your client . All these steps must be reflected in your content so that you can sell through them.
Engage in conversations with your audience
It is often thought that content marketing stops once the content is online. As if posting was enough to find customers on the Internet. Nope! Your content is a first step . It allows you to sort naturally and attract the right people. But to build a relationship of trust, you will have to exchange for real with your audience .
To find the right people, be authentic in your content
You have a solid foundation and content strategy. There is one last element missing to not attract just any client: be yourself in your content. The more honest you are in the way you express yourself, the more your message will resonate with people who share your values .
Content marketing is a great way to find clients and sell your offers more easily. But do you really want to work with just anyone? If you want to attract the right people, authenticity is key.
Rely on your natural way of communicating
This is the first question I ask the people I coach: when you have to explain something to someone, how do you communicate this information to them? Is it easier for you to write, to make a voice, a drawing, a video tutorial to get your idea across?
The beauty of communication is that there are no rules (not too many anyway) . So you can choose the channels you will use according to your natural way of expressing yourself . If you hate writing, then nothing forces you to do it (having a blog for example) . The more honest you are in the way you communicate, the easier and more enjoyable it will be for you to do it . And the more your message will resonate with the right people.
Show your personality
Yet, without a content strategy you risk spending a lot of time posting on social networks, writing blog articles or sending newsletters without having more sales . And that's still why you want to use this method, right? You want to attract new customers with your content.
So, a content strategy is not negotiable.
Identify the topics you are going to cover
Since you know your ideal client perfectly, you know what they need to read in your content to identify you as an expert, trust you and take action . You will be able to identify the themes to address on your iran whatsapp number data social networks, your blog, your podcast, etc. No risk of running out of ideas: you know exactly what to say.
Building the editorial lines of your communication channels
This is the framework that you will give to your content on a specific communication channel. It will allow you to remain consistent in your messages . With an editorial line, you will no longer be scattered in your content . Your audience will know what they will find in your different communication channels.
For more information on the editorial line, I let you read my article dedicated to this subject .
Learn to sell through your content
Finding clients is like finding the person who will share your life . You are not going to ask him to marry you after 5 minutes in his company. It is the same for your prospects and your content. He will go through a path before signing with you . First, he will discover you (as is perhaps the case for you right now by reading this article) . If he liked it, he will show interest in you by starting to follow your content. Over time, you will create a relationship of trust with him. Finally, he will be ready to take action and become your client . All these steps must be reflected in your content so that you can sell through them.
Engage in conversations with your audience
It is often thought that content marketing stops once the content is online. As if posting was enough to find customers on the Internet. Nope! Your content is a first step . It allows you to sort naturally and attract the right people. But to build a relationship of trust, you will have to exchange for real with your audience .
To find the right people, be authentic in your content
You have a solid foundation and content strategy. There is one last element missing to not attract just any client: be yourself in your content. The more honest you are in the way you express yourself, the more your message will resonate with people who share your values .
Content marketing is a great way to find clients and sell your offers more easily. But do you really want to work with just anyone? If you want to attract the right people, authenticity is key.
Rely on your natural way of communicating
This is the first question I ask the people I coach: when you have to explain something to someone, how do you communicate this information to them? Is it easier for you to write, to make a voice, a drawing, a video tutorial to get your idea across?
The beauty of communication is that there are no rules (not too many anyway) . So you can choose the channels you will use according to your natural way of expressing yourself . If you hate writing, then nothing forces you to do it (having a blog for example) . The more honest you are in the way you communicate, the easier and more enjoyable it will be for you to do it . And the more your message will resonate with the right people.
Show your personality