This article is designed to empower women entrepreneurs with actionable digital tips that can help them take their businesses to the next level.
Create an Effective Website
Digital success starts with creating an online presence to showcase your brand and reach your target audience . The foundation of your online presence is, of course, your website.
In today’s world, a simple website is no longer enough. A successful website must deliver a positive customer experience from start to finish. In fact, data shows that companies that focus on providing a good customer experience generate five to seven times more revenue than their competitors who don’t.
So what makes for a positive customer experience? It all starts with easy navigation – the customer should be able to find what they’re looking for quickly. This means you need to showcase your products and services effectively and provide the visuals and information the customer is looking for.
A good customer experience is also personalized. You can use tools on your website that will use your customer’s data to provide personalized recommendations and information. Customers also want quick answers to their questions georgia mobile phone numbers database so a chatbot is essential if you don’t offer a live chat feature.
Your website also needs to be optimized for mobile devices, as by 2023, 79% of shoppers say they use their smartphones to make purchases.
Finally, your website needs to be optimized for SEO so that your site can be easily found . There are a number of tools you can use to optimize your site and keep it optimized. For example, a website audit tool can periodically check your site to give you an idea of its health, identify any issues, and tell you how to fix them.
Website Audit Tool Graph
Create a Social Media Presence
You can’t have an effective online presence if you don’t have a social media presence. Creating one starts with identifying the platforms that work best for your target audience through market research. You need to know your target audience, and the most effective way to do that is to go to the source: your customers or potential customers.
You can do this through online surveys, focus groups, or by engaging with your customers via email after the sale. Learn where they go online, how they buy, and what makes your products appealing to them. Then, you can choose the most appropriate platforms to reach your audience and create messaging that targets their needs.
The key to building your social media presence is to create a consistent brand and message and engage with your followers regularly.
Digital Marketing
Once you’ve started building your online presence, you can start marketing digitally with targeted ads. To do this, you should consider using artificial intelligence (AI) tools. If you’ve been paying attention, you know that AI is having a growing presence in the business world, and its biggest impact is on marketing.
AI tools can be used to collect data about your customers, which can then tailor your messaging to be most relevant to your target market. It can also track your audience’s behavior and automatically generate targeted ads on the sites your customers visit. These ads will be personalized based on the data the AI collects and analyzes.
For example, if customers search for your type of product and then visit Facebook, a personalized ad will be displayed on Facebook based on their preferences. We've all experienced it - an ad suddenly appears based on what you're searching for online. That's the power of AI.
AI tools can also be used to improve the customer experience on your site, automatically making personalized recommendations and answering questions.
Marketing to your customers via email is also important, and AI can help with this too, creating targeted messages that offer personalized discounts or special offers, and automating your email messages.
Content Marketing Strategies
No digital marketing strategy is complete without content marketing. You need to constantly create unique content for your site that is relevant to your target audience. Content should be informative and answer your customers’ questions. You want to showcase your industry expertise to gain the trust of your target audience.
Your content should also be designed to be found by search engines, so you can use a keyword tool and include those terms in your content.
AI can help you by providing you with relevant content topics and even article outlines, but you shouldn’t use it to actually create content. Your content needs to be relatable to your audience and often requires empathy and emotional appeal that AI can’t provide. Your content needs to have a human touch to be effective.
Your content should also be visually appealing with images and graphics if possible. You may even want to explore video content opportunities. As you can see from this graphic, there are actually many types of content marketing.
