I'll tell you right away: if you're clear about your positioning and your message but you still don't have any idea about the content, then you don't know your audience well enough.
Often, when I ask the question, I am presented with their target in australia whatsapp number data a succinct manner, by sharing socio-demographic data. As human beings, we are more than that, right? Your ideal client is a human . He is not just a gender, an age, an income and a home. He has dreams, desires, needs. He experiences joys, fears, questions.
What does he want to accomplish?
How does he feel?
What is his problem?
What does he need to feel better?
Without all this information, you will have a hard time making him react and understand that you are the right person for him.
Although your content is about you, you don't write it for yourself.
Paradoxical, I know.
Every post you produce is there for two reasons: to provide value to your audience and to support your professional goals.
To deliver relevant content that resonates with your ideal client so that they will work with you later, it is necessary that you know them as well ( if not better ) than they do. Through your content, they will recognize themselves and realize that you can bring them what they are looking for: the way to go from point A ( where they are stuck ) to point B ( where they live their best life ). The path between these two points is the transformation that you will bring them through your activity.
It is in these points and this path that we find the ideas to exploit to create content that makes sense.
