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The 8 Ps of digital marketing methodology was created in Brazil and is internationally recognized. It is increasingly spreading throughout the world, helping to guide internet professionals who intend to make the digital universe a source of investment. Its mechanism is simple, dynamic and highly effective.

The methodology consists of a series of steps, eight specifically, that must be followed by the company that plans to achieve success in its digital marketing strategies.

Learn about the 8 Ps and the function of each one below:

a) Research (1st P) – Discover user habits to draw up an accurate profile of the target audience;

b) Planning (2nd P) – Develop the digital marketing plan mobile phone number data updated 2025 to define how the company’s website will become a business platform;

c) Production (3rd P) – Execute the planning developed in 2nd P with a focus on the website structure and its functionalities;

d) Publication (4th P) – Choose the optimized and persuasive content to be published on the website, in accordance with SEO guidelines;

e) Promotion (5°P) – Develop promotional campaigns in the online environment to generate short-term results;

f) Propagation (6°P) – Publish the material on social networks to increase the brand’s presence on the web;

g) Personalization (7°P) – Develop relationship marketing strategies via the web to retain more customers;

h) Precision (8°P) – Measure the results of actions to know what went right and what went wrong and thus change strategies when necessary.