As for email content, long drawn-out text will only bog down your mobile subscribers. Try writing concise sentences, with paragraphs of no more than two or three sentences.
Of course, any effective newsletter has got to have a call to action, preferably in the form of a CTA button. For mobile views, pay extra attention to the button's placement. Leave some white space around the link to make it easy for mobile users to click. Do the same around your unsubscribe link to avoid accidentally lost contacts.
In the end, it’s likely that upwards of half your email list will open your newsletter on their mobile device. This is why creating mobile-friendly content is so important.
4. Segment your newsletter contact lists
Email segmentation is a way to group contacts and personalize email campaigns. Logically, not everyone in your email list has the same interests or buying habits. So why not target your customers based on things like:
Age
Gender
Location
Profession
Consumer profile (student, young professional, stay-at-home mom, etc.)
Segmenting can help re-engage your newsletter subscribers with oman mobile phone numbers database targeted email content. It is also a sure-fire way to increase your newsletters’ open rates and click-through rates.
Another benefit of segmentation is being able to respond to the behaviors of your subscriber list. A customer abandoned their cart? Send them a follow-up email. A long-time client hasn’t purchased anything in a while? Re-engage them with a personalized offer.
5. Add images to your newsletters
This may be an obvious one, but photos and GIFs also add value to your newsletters. Visuals help give your target audience a more enjoyable user experience.
42% higher click through rate than those without.
But don't add photos left and right to your email newsletters. Images don’t add value just because they’re images. A few specific images will lead to far better click through rates than lots of generic and irrelevant stock photos.
Photos, videos, and GIFs are an opportunity to explain something to your customers. Try asking yourself, “What will my customers gain from these visuals?”
How many visuals should you add to a newsletter?
You should include 1-3 photos, videos, or GIFs in any email marketing campaign. Of course image content is paramount. But don’t forget about image size and compatibility with mobile devices. Oversized media will take longer to load and may lead to problems when viewed on a smartphone or tablet.
