GROWING GLOBAL PODCAST

mstaklimakhatunbd66@ · Thu Mar 27, 2025 10:00 am

As you can see, both Messenger and SMS have helped some Shopify businesses seriously scale. Without conversational Messenger automation, you’re missing out on the opportunity to reach customers through an untapped channel. Start using Messenger and SMS today and stand out to your customers, give them the attention they want, and drive sales!

The 250+ Page Playbook on Facebook Messenger & SMS Marketing for Ecommerce

Fast-growing DTC brands implementing this playbook have connected with 18x more customers, doubled their 7-day ROAS, recovered 5x more abandoned cart revenue & increased AOV 25%.

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This article originally appeared in the OctaneAI blog and has been published here with permission.

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Automatic Segments Help Smaller Shopify Stores Retain Customers
by
Eric Davis
1 minute read
automatic-segments-help-smaller-shopify-stores-retain-customers
To help RFM work better on small and mid-sized stores, I added Automatic Segments into Repeat Customer Insights a few years ago.

They consolidate each pair of RFM scores into a specific segment (like R5F3). Similar segments are then grouped to create the final Automatic Segments (R5F3 becomes the Potential Loyal segment).

The end result is that instead of 125 segments from RFM, there are about 30 Automatic Segments. Each customer is also assigned 3 segments based on their different behaviors.