Use automation, but don't look like a robot

[Jahangir655]

Automation? A real asset for your lead nurturing strategies. It allows you to control the situation without the hassle of manual tasks. But don't let your emails look like messages written by a robot. Half of your prospects may be interested, but not yet ready to buy. That's fine. Use automation to encourage them to continue, while ensuring it remains human.

If someone downloads content from your site, send them an email mentioning it. Add a few personal touches, like a name or interest in the subject line, for a less generic result. It's the little details that increase your chances of successful lead nurturing .

Why it matters: Automation is a great way to scale things, but people are rich people database good at spotting one-size-fits-all solutions. Stay personal, even when automating.

Re-engagement campaigns (AKA winning back cold prospects)
Not all prospects will buy immediately. In fact, most won't: around 96% of your site visitors aren't ready to buy yet. But that doesn't mean they're lost forever. That's where re-engagement comes in. You need to run campaigns that re-engage their interest—a key part of any nurturing strategy .

Send them a personalized email, perhaps with exclusive content or a special offer, to remind them why they came to see you. And guess what? About 45% of people who receive these re-engagement emails take action. So, don't let those cold leads hang around.

Why it's important: This is your second chance to retain them. Don't waste it: give them a reason to re-engage and continue. nurture leads .