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Conclusion: Whitelisting Done Right is a Powerful Influencer Marketing Strategy
Influencer content whitelisting unlocks new marketing ROI for paid advertisers. As an offspring of the already lucrative influencer marketing space, brands can enhance impactful content with paid reach to larger, targeted audiences. Additionally, influencer whitelisting lowers ad spend, since repurposed content decreases the cost of ad creation.

As you look for ways to scale your influencer marketing strategy, consider whether a whitelisting strategy could enhance your brand. One of your top-performing influencers might respond positively to a whitelisting proposition. Done well, the results are mutually beneficial.



This article originally appeared in the Grin.co blog and has been published here with permission.


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