The Baymard Institute found

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It’s true that there are a lot of businesses that see potential customers abandoning their carts, so don’t feel upset if this is happening to you–it happens to the best of us. There are several factors that can lead to cart abandonment, including these key reasons:

55% of consumers abandon their carts because of extra costs.
79% of customers are more likely to shop online if there is free shipping.
Baymard Institute also found that 34% of people c level executive list will abandon their cart if they’re forced to make an account to complete their purchase.
35% of potential buyers will abandon a cart if it does not have a security badge.
A slow website can increase abandonment by 75%.
A report by Barilliance found that Mobile accounted for the highest rate of cart abandonment at 85.65%.
It’s clear that there are a ton of factors that can lead to consumers abandoning their carts, but keep in mind that about 40% of consumers abandon their carts because they’re just browsing in the first place. This means there are potential buyers that are interested in your products, and they didn’t leave your site due to reasons around high costs or slow response time. These are the customers that you can easily bring back to your store with the right Facebook remarketing methods.

Do you have a high abandoned cart rate? We can help! Chat with us to see how our tools can recover over 7% of your abandoned carts.