Customers want transparency and they want to talk
Posted: Sat Apr 05, 2025 4:29 am
The algorithms are constantly changing, the usage is changing (and only increasing) and companies are throwing in the towel because their social media efforts are not having the desired effect. It is not the effort itself that is the problem, but the way it is done. We need to get rid of the old transmitter thinking, in which we only tell about ourselves. We need to seek out interaction.
Many companies approach social media as if it were a website. They post something and move on. In doing so, they have changed little in their way of communicating. Sometimes they then start paying for messages in the hope of gaining more reach. But if your messages do not connect with your target group and if you do not enter into dialogue, it remains a one-way street.
If you don't act social, your message will disappear in the country email list stream. This is what Elja Daae warns in her book Super social (aff.). Growing your audience and your reach takes time and money, it never happens automatically. You will have to keep working on good content and you have to keep delving into the algorithms, to get more reach and more (relevant) followers. In the book she gives all kinds of strategic and tactical tips that you can use.
The algorithms pay a lot of attention to interaction, emotion and conversation. In the battle for attention, good, relevant content is one of the most important pillars. People want content that informs, inspires or entertains. Native content scores best: content that lives on the platform itself and does not refer to websites outside the platform. In addition, you need a different strategy and a different type of content for each social media channel. Because on each platform there are different people with different expectations in a different context.
Many companies approach social media as if it were a website. They post something and move on. In doing so, they have changed little in their way of communicating. Sometimes they then start paying for messages in the hope of gaining more reach. But if your messages do not connect with your target group and if you do not enter into dialogue, it remains a one-way street.
If you don't act social, your message will disappear in the country email list stream. This is what Elja Daae warns in her book Super social (aff.). Growing your audience and your reach takes time and money, it never happens automatically. You will have to keep working on good content and you have to keep delving into the algorithms, to get more reach and more (relevant) followers. In the book she gives all kinds of strategic and tactical tips that you can use.
The algorithms pay a lot of attention to interaction, emotion and conversation. In the battle for attention, good, relevant content is one of the most important pillars. People want content that informs, inspires or entertains. Native content scores best: content that lives on the platform itself and does not refer to websites outside the platform. In addition, you need a different strategy and a different type of content for each social media channel. Because on each platform there are different people with different expectations in a different context.