Types of Advertising Effectiveness

[mouakter11]

You print a unique promo code on the leaflets, which you need to enter when purchasing. This allows you to track how many people came specifically thanks to the leaflets and took advantage of the promotion. As a result, you may notice that the leaflets bring few customers, so you should abandon them in the future.

This is how we clearly showed why it is important to track efficiency. Analysis helps chinese thailand data you save money, increase sales, better understand your target audience, and improve advertising strategies based on data.

There are different types of advertising effectiveness, depending on your goal. Let's look at the main ones.

Advertising can be divided into different types. We will talk about three main ones.


Commercial
Perhaps the most important type of efficiency, commercial efficiency shows how much advertising increases sales and profits. It measures how much money is spent on advertising and how much the company earned from that advertising.

For example: an increase in sales of a specific product after an advertising campaign, an increase in the number of orders, an increase in the average check.

How it is measured: If a company invested 1000 rubles in advertising and earned 5000 rubles from it, then commercial efficiency is evident.

Economic
Considers the impact of advertising on the overall economic activity of a company and the market. It is broader than commercial and includes more than just direct sales.

It evaluates how advertising influences such indicators as market share, brand awareness, changes in demand, and customer loyalty.

For example, an advertising campaign increased brand awareness, which increased customer trust and, as a result, led to increased sales.

Agency website
How it is measured: Changes in the company's economic indicators before and after the advertising campaign are analyzed, and data from marketing research and surveys is also used.

Communicative
Focuses on how well an advertisement communicates a message to the target audience and whether it achieves its intended communication goals. It helps you understand whether an advertisement attracts attention, is memorable, evokes the desired emotions, and convinces.

For example, an increase in the number of views of advertising, memorability of the slogan, a change in consumer attitudes towards the brand for the better, understanding of the key messages of advertising by the target audience.

How it is measured: Target audience surveys, feedback analysis, social media engagement tracking and other methods are used.