Types of User Intent
Posted: Sat Apr 05, 2025 6:05 am
As it stands, there are four primary categories of search intent:
Informational: These users have a specific question or seek to know more about a topic. The intention is to find information and become more knowledgeable.
Navigational: Such searchers are attempting to get to a buy bulk sms service specific website. Instead of utilizing the address bar, these users employ search engines to get where they want to go.
Commercial: These consumers want to make a purchase in the near future, but are still researching their options.
Transactional: These folks are ready to make a purchase and employ Google to find the page that will enable this end.
With a proper understanding of user intent and its importance at our disposal, let’s explore the current elements impacting this optimization element and how to build pages to meet this aim successfully.
Google’s BERT Update: A Leap Forward for Intent
In October 2019, Google’s BERT algorithm update was unveiled.
BERT (an acronym meaning Bidirectional Encoder Representations from Transformers) has been billed as one of the most significant updates to Google’s algorithm since RankBrain’s inclusion back in 2015.
Informational: These users have a specific question or seek to know more about a topic. The intention is to find information and become more knowledgeable.
Navigational: Such searchers are attempting to get to a buy bulk sms service specific website. Instead of utilizing the address bar, these users employ search engines to get where they want to go.
Commercial: These consumers want to make a purchase in the near future, but are still researching their options.
Transactional: These folks are ready to make a purchase and employ Google to find the page that will enable this end.
With a proper understanding of user intent and its importance at our disposal, let’s explore the current elements impacting this optimization element and how to build pages to meet this aim successfully.
Google’s BERT Update: A Leap Forward for Intent
In October 2019, Google’s BERT algorithm update was unveiled.
BERT (an acronym meaning Bidirectional Encoder Representations from Transformers) has been billed as one of the most significant updates to Google’s algorithm since RankBrain’s inclusion back in 2015.