Key insights from virtual commerce

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As you can see, when it comes to ideas about what to test in your abandoned cart strategy, the sky is the limit. The most important thing is not to limit yourself by sending a single, one-type-fits-all email reminder. Instead, employ more channels and use customer data to personalize your messages and win back those abandoned carts.

SMSes are a powerful addition to your digital marketing strategy and can lead you toward a bigger and more sophisticated digital marketing strategy. If your customers have opted into the SMS program, it’s a sign that is a channel they want to be communicated with. Don’t be scared to try it.



This article originally appeared in the Omnisend blog and has been published here with permission.


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Our Top Takeaways & Learnings from Virtual Commerce 3.0
by
Steve Hutt
11 minute read

Modified Description: Our key takeaways from virtual commerce.
In This Article
State of the Current Crisis by McKinsey & Company
Panel 1: Navigating Commerce Without A Compass
Panel 2: Marketing to a Moving Target
Panel 3: Diversifying the Commerce Industry
Panel 4: Verticals Ripe for Disruption
Panel 5: A Fast & Forced Digital Transformation
Final Thoughts
On Wednesday, July 29th, BVA hosted our third b2b email list edition of Virtual Commerce, a virtual conference to keep the industry connected through a time when business is anything but usual.

We created this third event to focus on some of the challenges facing direct-to-consumer (DTC) brands right now, most notably, the Black Lives Matter Movement, digital transformation, and the shifts in consumer behavior resulting from economic turmoil in the midst of the COVID-19 crisis.