What SEO risks are there when changing domain names?
Posted: Sat Apr 05, 2025 6:33 am
Decline in organic rankings
Moving to a new domain means search engines will need to update your website's information, which can cause your search rankings to fluctuate. This could result in your website being less visible in search results for a short period of time.
Loss of backlinks and link equity
Changing your domain carries the risk of breaking existing backlinks from other websites. Failure to physician database update these links could reduce your website's authority and undermine its SEO ranking.
Decline in organic traffic
A domain change can confuse search engines and users, leading to a temporary drop in organic traffic. This adjustment period is necessary as search engines recalibrate and users get used to the new domain.
Problems with duplicate content
Maintaining both old and new domains without proper redirection can cause search engines to perceive duplicate content , which could lead to penalties or reduced rankings.
Moving to a new domain means search engines will need to update your website's information, which can cause your search rankings to fluctuate. This could result in your website being less visible in search results for a short period of time.
Loss of backlinks and link equity
Changing your domain carries the risk of breaking existing backlinks from other websites. Failure to physician database update these links could reduce your website's authority and undermine its SEO ranking.
Decline in organic traffic
A domain change can confuse search engines and users, leading to a temporary drop in organic traffic. This adjustment period is necessary as search engines recalibrate and users get used to the new domain.
Problems with duplicate content
Maintaining both old and new domains without proper redirection can cause search engines to perceive duplicate content , which could lead to penalties or reduced rankings.