Company culture is incredibly important to any business and plays a huge role in shaping both its marketing strategy and its identity. If a company’s culture has evolved since its brand was first created, it may be time to rebrand .
Not only can a rebrand help align your brand phone number list your culture, it can also help further reinforce your company culture. A cohesive brand identity can unite your marketing, your employees, and your customers in a powerful way that a fragmented brand cannot.
Additionally, if your company culture has changed but your brand has remained the same, then it’s likely that your marketing strategy is no longer aligned with your target market. This can create confusion and may even turn potential customers away if they can’t relate to your brand.
Your company culture has changed
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