Using analytics to measure success

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One of the key benefits of linking PR and SEO is the ability to effectively measure results. While traditional PR often focuses on the number of mentions or reach, SEO allows you to track specific metrics such as search engine traffic, time spent on page, number of backlinks, and conversion rate.

Measuring the impact of PR activities on SEO: Tools like chinese overseas australia data Google Analytics and Ahrefs allow you to track how PR mentions contribute to improving search engine rankings and what impact they have on overall traffic and conversions.
Full-funnel marketing strategy: By combining PR and SEO, you can create a fully functional full-funnel strategy that will increase customer value from the first contact with your brand to conversion. By using data from analytics tools, you can optimize each stage of this journey and ensure that no interaction opportunity is missed.
Professional tips
Use digital PR strategies instead of traditional link building because digital PR builds EEAT (Experience, Expertise, Authority, and Trust), which are important factors for search engine rankings. Digital PR also provides a broader reach – helping you gain quality links, visibility on major platforms, and build trust with potential customers.