Will search engine traffic drop by 25% by 2026?

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Gartner predicts that users will look for answers in generative AI tools like ChatGPT and Claude rather than Google search.
Will search engine traffic to your website decline by 25% by 2026 due to the rise of generative , AI-powered answer-finding tools ? This is what technology research and advisory firm Gartner predicts.

The rise of generative AI has raised legitimate chinese overseas europe data concerns that Google's generative search experience (and other AI-driven answer search engines) could "steal" traffic that would have previously been directed to your website, or significantly increase advertiser costs.

Gartner believes that people will turn to AI-powered conversational assistants (e.g. ChatGPT, Claude) rather than traditional search engines (e.g. Google). If true, this would represent a huge shift in search marketing strategies , both paid and organic.

A 25% decline in search engine traffic to your website by 2026 due to the rise of generative AI-based answer-finding tools is possible, but it depends on several factors.