The impact of socially conscious audiences
Posted: Sun Apr 06, 2025 5:24 am
The new generations are making a strong entrance. In fact, they are the generation most committed to social and environmental issues : feminism, diversity, social justice, inclusion, veganism, among others. The use of mindful marketing is already becoming a reality in the strategies of major international and national brands.
Looking ahead, this trend is expected to engineer data continue to grow with Generation Z, so brands will need to engage with the social and environmental issues that concern society , taking an active part in creating a positive social impact and showing real commitment to these causes.
Actions must follow words, and here, the primary channel for impacting these audiences is social media . Companies must play an active role in society, and social media is where they can demonstrate their greatest commitment to the causes they support, avoiding unnecessary cosmetics and reflecting the issues that matter to them.
5. Nostalgia marketing to connect with consumers
The importance of emotions and how we manage them are the differentiating element of this type of marketing. Emotions play a crucial role in people's lives , and learning to connect them with your products is the main objective of the process. Nostalgia marketing was used for several years during the Great Depression of the 1920s and also during the Great Recession of the late 2000s. Therefore, everything seems to indicate that it will continue to be used in the coming years .
Looking ahead, this trend is expected to engineer data continue to grow with Generation Z, so brands will need to engage with the social and environmental issues that concern society , taking an active part in creating a positive social impact and showing real commitment to these causes.
Actions must follow words, and here, the primary channel for impacting these audiences is social media . Companies must play an active role in society, and social media is where they can demonstrate their greatest commitment to the causes they support, avoiding unnecessary cosmetics and reflecting the issues that matter to them.
5. Nostalgia marketing to connect with consumers
The importance of emotions and how we manage them are the differentiating element of this type of marketing. Emotions play a crucial role in people's lives , and learning to connect them with your products is the main objective of the process. Nostalgia marketing was used for several years during the Great Depression of the 1920s and also during the Great Recession of the late 2000s. Therefore, everything seems to indicate that it will continue to be used in the coming years .