6 Best Practices Every Email Marketer Must Follow
Posted: Sun Apr 06, 2025 5:29 am
Email tactics and technology are constantly evolving. These best practices will help you succeed:
Before you focus on tactics, develop a strategy : This will avoid wasting time and money on things that don't work.
Focus on benefits over features: Whether it’s signing up for a newsletter or deciding whether to click through and view an offer in an email, the first question a customer will ask is, “What’s in advertising data it for me?” Your email copy should always answer this question.
Use data to drive meaningful personalization: Customers, whether B2B or B2C, want to know that your business knows who they are. Email personalization is a great way to do this.
Learn: Email marketing is constantly changing with new laws, technology developments, customer expectations, and new marketing trends and technologies. It’s important to read industry publications like MarTech. Join industry organizations and engage in email communities.
Continuously test, optimize, and document results: Through testing, you can uncover the success of your emails, prevent wasting time and money, and discover new strategies or tactics that work or don't.
Ask the platform vendor for help to make the most of all the tools they offer: No one knows a technology platform better than the people who built it. Don’t be afraid to ask for help with setup or getting to know all the features. If they’re unwilling or unable to help, look for another platform.
Before you focus on tactics, develop a strategy : This will avoid wasting time and money on things that don't work.
Focus on benefits over features: Whether it’s signing up for a newsletter or deciding whether to click through and view an offer in an email, the first question a customer will ask is, “What’s in advertising data it for me?” Your email copy should always answer this question.
Use data to drive meaningful personalization: Customers, whether B2B or B2C, want to know that your business knows who they are. Email personalization is a great way to do this.
Learn: Email marketing is constantly changing with new laws, technology developments, customer expectations, and new marketing trends and technologies. It’s important to read industry publications like MarTech. Join industry organizations and engage in email communities.
Continuously test, optimize, and document results: Through testing, you can uncover the success of your emails, prevent wasting time and money, and discover new strategies or tactics that work or don't.
Ask the platform vendor for help to make the most of all the tools they offer: No one knows a technology platform better than the people who built it. Don’t be afraid to ask for help with setup or getting to know all the features. If they’re unwilling or unable to help, look for another platform.