Critical metrics for measuring performance in SERPs
Posted: Sun Apr 06, 2025 5:32 am
As SGE pushes organic search results down in the SERP, traditional website listings will become less visible.
Search engines are likely to find information directly in the SERP, leading to fewer clicks on individual website links.
AI-generated answers make it difficult to track and measure keyword rankings.
You need to adapt and use other KPIs to measure success. Let’s take a look at a few important metrics that brands can use to measure SERP effectiveness.
Visibility KPIs
SGE visibility data is not available in physician data Google Search Console .
Since keyword rankings no longer provide reliable data, you need to focus on alternative visibility metrics like search share, impressions, and rich results visibility to determine whether your content is visible to search engines.
Engagement KPIs
With more content in search results, fewer people will click on links and visit websites. With traffic declining, it will be important for businesses to engage every website visitor .
You can no longer afford to ignore engagement metrics like bounce rate, session duration, time spent on site, page views and clicks, and average number of pages visited per session.
Conversion KPIs
Although there may be a decline in general traffic looking for information at the top of the funnel, you can expect more targeted and qualified visitors with stronger conversion intent.
The result should be an improvement in the conversion rate .
Conversion metrics like transactions, form completions, and any other soft and hard conversion KPIs you have for your business will become essential indicators of success.
Search engines are likely to find information directly in the SERP, leading to fewer clicks on individual website links.
AI-generated answers make it difficult to track and measure keyword rankings.
You need to adapt and use other KPIs to measure success. Let’s take a look at a few important metrics that brands can use to measure SERP effectiveness.
Visibility KPIs
SGE visibility data is not available in physician data Google Search Console .
Since keyword rankings no longer provide reliable data, you need to focus on alternative visibility metrics like search share, impressions, and rich results visibility to determine whether your content is visible to search engines.
Engagement KPIs
With more content in search results, fewer people will click on links and visit websites. With traffic declining, it will be important for businesses to engage every website visitor .
You can no longer afford to ignore engagement metrics like bounce rate, session duration, time spent on site, page views and clicks, and average number of pages visited per session.
Conversion KPIs
Although there may be a decline in general traffic looking for information at the top of the funnel, you can expect more targeted and qualified visitors with stronger conversion intent.
The result should be an improvement in the conversion rate .
Conversion metrics like transactions, form completions, and any other soft and hard conversion KPIs you have for your business will become essential indicators of success.