B2B companies are already investing in video marketing
Posted: Sun Apr 06, 2025 5:46 am
Currently, 85% of companies use video marketing as a tool to reach their target audiences. This isn't just limited to companies that sell to retail consumers, which have traditionally created advertising pieces for broadcast in media such as cinema, traditional television, or digital out-of-home (DOOH) advertising.
Of all audiovisual content, video is the most widely used by B2B companies to reach out in a more dynamic way and generate greater engagement . With a well-targeted, well-structured doctor data video with clear objectives, companies can convey their story and the values that differentiate them, generating much greater trust among their potential customers. In fact, 79 % of users say that videos help them make purchasing decisions .
Reading requires greater concentration and time. The more easily consumed the information is, the more likely it is for your potential customers to engage with it, and the more positive their feelings about your brand will be.
Video marketing will give you significant competitive advantages , as consumers crave dynamic content. This type of format provides greater intimacy, as it offers more direct communication.
Currently, 85% of companies worldwide use video as a marketing tool, almost 20% more than in 2017, and the trend is set to continue growing in the coming years.
Of all audiovisual content, video is the most widely used by B2B companies to reach out in a more dynamic way and generate greater engagement . With a well-targeted, well-structured doctor data video with clear objectives, companies can convey their story and the values that differentiate them, generating much greater trust among their potential customers. In fact, 79 % of users say that videos help them make purchasing decisions .
Reading requires greater concentration and time. The more easily consumed the information is, the more likely it is for your potential customers to engage with it, and the more positive their feelings about your brand will be.
Video marketing will give you significant competitive advantages , as consumers crave dynamic content. This type of format provides greater intimacy, as it offers more direct communication.
Currently, 85% of companies worldwide use video as a marketing tool, almost 20% more than in 2017, and the trend is set to continue growing in the coming years.