10 very simple tips for writing a good email
Posted: Sat Dec 07, 2024 5:19 am
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One of the most common Digital Marketing techniques is email marketing . The premise of this strategy is very simple: send short, effective messages to the email inboxes of your customers or target audience that create a positive image of your company.
The idea is not to bore them with information that is not interesting: it is to gradually provide valuable content.
However, despite many recognizing the potential of email marketing , creating good and relevant content is not always easy. After all, what captures the attention of subscribers? What does your target audience want to read and what does not want to read? All of these questions can be decisive when it comes to sending an email.
In an attempt to help you, we bring you today a post with 10 tips for good email marketing . Rethink the way you write to your audience and you and your business will benefit.
10 useful tips for good email marketing
Sign with your name
It is important for subscribers to know who is addressing them. ghana telemarketing list This way, they will empathize with the person and be more tolerant of reading what they want to say, just like in a conversation between friends. Therefore, make sure that your emails are signed with your name and not the name of your company or website.
Irresistible title
The subject line is the first part of the text that a subscriber sees. When you log into your inbox and see an email with an interesting subject line, you’ll be tempted to open it. But be careful: don’t use subject lines that don’t match the content of the email or that immediately induce sales.
Don't send emails every day
Avoid sending emails to your subscribers every day. If you flood someone’s inbox , the likelihood of them opening your emails immediately decreases. Send emails at least every 3 days. Also, avoid sending more than one email on the same day.
Direct and short
Skip the long, drawn-out email . If you have more to say, send your subscriber to your website or a blog post. The idea of an email is to deliver a short, concise message that gets straight to the point. Write no more than five paragraphs in an email, and make sure each paragraph is no longer than four lines.
Don't just talk about yourself
Instead of using “I” and “our company” so often, address the subscriber more. Write “you” more often and explain how they can benefit from the services of your store or company. This is a great way to talk about yourself while helping others.
Offer a surprise gift
People love to receive gifts, especially when they don’t expect them. Surprise your subscribers and offer a reward: ebooks, webinars, videos, online mini-courses and infographics are gifts that subscribers especially appreciate. By feeling rewarded, the image that the subscriber has of you will improve even more.
Do not use images
The problem with using images is that in most cases subscribers cannot see them. Many email services require the reader's permission to confirm the use of images in emails , and hide these elements if permission is not given.
Insert hyperlinks
Without going overboard, include plenty of hyperlinks within your emails. Point to your website, product/service pages, or even a blog that your company maintains. The idea is to generate traffic directly from the emails .
Use PS
The PS , which comes from Latin and means Post Scriptum (Written later) is an excellent tactic to capture the subscriber's attention. Firstly, because the subscriber immediately notices that there is something else below the signature; and secondly because it is a sentence that appears completely outside the main text. We suggest that in the PS you call for a specific action, such as a hyperlink that you would like the subscriber to see.
Do not SPAM
This is the real secret of email marketing: don’t commit SPAM – Sending and Posting Advertisement in Mass . Do n’t pressure the subscriber to take action by constantly sending emails with a series of different topics. Keep a consistent and relevant record. Otherwise, instead of winning, you will lose. You will lose authority, credibility and, eventually, the subscriber.
One of the most common Digital Marketing techniques is email marketing . The premise of this strategy is very simple: send short, effective messages to the email inboxes of your customers or target audience that create a positive image of your company.
The idea is not to bore them with information that is not interesting: it is to gradually provide valuable content.
However, despite many recognizing the potential of email marketing , creating good and relevant content is not always easy. After all, what captures the attention of subscribers? What does your target audience want to read and what does not want to read? All of these questions can be decisive when it comes to sending an email.
In an attempt to help you, we bring you today a post with 10 tips for good email marketing . Rethink the way you write to your audience and you and your business will benefit.
10 useful tips for good email marketing
Sign with your name
It is important for subscribers to know who is addressing them. ghana telemarketing list This way, they will empathize with the person and be more tolerant of reading what they want to say, just like in a conversation between friends. Therefore, make sure that your emails are signed with your name and not the name of your company or website.
Irresistible title
The subject line is the first part of the text that a subscriber sees. When you log into your inbox and see an email with an interesting subject line, you’ll be tempted to open it. But be careful: don’t use subject lines that don’t match the content of the email or that immediately induce sales.
Don't send emails every day
Avoid sending emails to your subscribers every day. If you flood someone’s inbox , the likelihood of them opening your emails immediately decreases. Send emails at least every 3 days. Also, avoid sending more than one email on the same day.
Direct and short
Skip the long, drawn-out email . If you have more to say, send your subscriber to your website or a blog post. The idea of an email is to deliver a short, concise message that gets straight to the point. Write no more than five paragraphs in an email, and make sure each paragraph is no longer than four lines.
Don't just talk about yourself
Instead of using “I” and “our company” so often, address the subscriber more. Write “you” more often and explain how they can benefit from the services of your store or company. This is a great way to talk about yourself while helping others.
Offer a surprise gift
People love to receive gifts, especially when they don’t expect them. Surprise your subscribers and offer a reward: ebooks, webinars, videos, online mini-courses and infographics are gifts that subscribers especially appreciate. By feeling rewarded, the image that the subscriber has of you will improve even more.
Do not use images
The problem with using images is that in most cases subscribers cannot see them. Many email services require the reader's permission to confirm the use of images in emails , and hide these elements if permission is not given.
Insert hyperlinks
Without going overboard, include plenty of hyperlinks within your emails. Point to your website, product/service pages, or even a blog that your company maintains. The idea is to generate traffic directly from the emails .
Use PS
The PS , which comes from Latin and means Post Scriptum (Written later) is an excellent tactic to capture the subscriber's attention. Firstly, because the subscriber immediately notices that there is something else below the signature; and secondly because it is a sentence that appears completely outside the main text. We suggest that in the PS you call for a specific action, such as a hyperlink that you would like the subscriber to see.
Do not SPAM
This is the real secret of email marketing: don’t commit SPAM – Sending and Posting Advertisement in Mass . Do n’t pressure the subscriber to take action by constantly sending emails with a series of different topics. Keep a consistent and relevant record. Otherwise, instead of winning, you will lose. You will lose authority, credibility and, eventually, the subscriber.