Are you using email marketing 100% in your business?
Posted: Sat Dec 07, 2024 6:15 am
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The potential of email marketing can greatly influence the success of your online business. There’s not much to say about it that you don’t already know, right? The numbers don’t lie.
A study presented at the 2010 Email Evolution Conference, for example, showed that email marketing profits are $46 for every $1 invested. What's more, the numbers are expected to continue to grow and grow.
But then the question arises that gives rise to the title of this post: are online businesses really taking advantage of this potential of email marketing ?
According to DMA data from 2011, only 10% of online stores have a registration form for email marketing services such as, but even within this group, around 19% of stores do not send emails. And among those that do send emails, there are also many criticisms to point out: first, 60% do not send welcome emails ; second, 29% do not maintain regular communication with the audience , completely failing to engage.
What happens? It's very simple (although bad): businesses don't make an hong kong telemarketing list effort to improve the performance of their campaigns. By not carrying out these experimental tests, they do not know what textual and structural improvements they need to make and, upon realizing that the results are poor, they decide to leave aside a strategy that could have yielded them a lot of profit.
We have listed for you some of the things you can do through email marketing that will guarantee better results for your online store:
– Excite users who visited the site but never made a purchase
– Convincing customers to complete a purchase after abandoning a full cart
– Promote communication after the sale
As a bonus, let's remember that in the world of email marketing, everything can be done automatically and without large investments. For those who remain gullible, we now explain how you can perform each of the points mentioned above.
What is the E-goi Free Email Marketing Plan like ?
Taking all these factors into consideration, E-goi's free plan (Social One) is probably the best solution for those who are just starting out in Email Marketing, as it is much more than a free tool. In fact, you get 4 tools, all at zero cost! See what these tools are in the article E-goi Social One Free Plan: Much more than Free Email Marketing .
Free Trial for 30 Days
3 things you can do with email marketing that you probably don't
1) Excite users who visited the site but never made a purchase
Let's assume you have a car selling business. Marco, who is almost finished getting his driver's license and wants to buy a car as soon as he takes the exam, did a lot of research and found your website. Since you don't need to make a decision right away – and, truth be told, you want to continue researching other sites – you offer a free newsletter : information about vehicles, news, exclusive promotions.
Over the next few weeks, Marco receives their emails and gains confidence in his store. This trust is better the better the information provided by your emails. When he takes the exam and gets his driver's license, Marco then decides to make the purchase. And where are you going to do it? We do not guarantee that you will buy the car from your company, but the probability of this happening is much greater, because you are no longer a mere stranger. Email marketing builds trust and reputation.
2) Convincing customers to complete a purchase after abandoning a full cart
Marco decided to buy the car and added it to his shopping cart. Once you make the payment, you just need to pick up the key to your new car at the store. But at the last minute, he decides not to be hasty and abandons the purchase. Maybe I'll do that later. How can Marco avoid choosing a car from another store after all, when he was so close to buying from yours?
Thanks to a, you can send an email with a discount voucher to be used within the next 24 hours. The opportunity is incredible and it is a shame that it is wasted. Marco will certainly choose to make the purchase.
3) Promote communication after the sale
We don’t expect a customer’s relationship with a store to end after a sale. Fifteen days later, you can invest in sending personalized emails to Marco suggesting useful items that he could also use: car equipment, radios, antennas, tires, among others. Email is the voice of the business.
Having said all that, we ask: is your online business leveraging the full potential of email marketing? Writing newsletters and sending them to a different audience is no longer enough. The practice of email communication involves testing, checking results and, above all, improving. It's important to fine-tune your message according to time and users' different needs.
The potential of email marketing can greatly influence the success of your online business. There’s not much to say about it that you don’t already know, right? The numbers don’t lie.
A study presented at the 2010 Email Evolution Conference, for example, showed that email marketing profits are $46 for every $1 invested. What's more, the numbers are expected to continue to grow and grow.
But then the question arises that gives rise to the title of this post: are online businesses really taking advantage of this potential of email marketing ?
According to DMA data from 2011, only 10% of online stores have a registration form for email marketing services such as, but even within this group, around 19% of stores do not send emails. And among those that do send emails, there are also many criticisms to point out: first, 60% do not send welcome emails ; second, 29% do not maintain regular communication with the audience , completely failing to engage.
What happens? It's very simple (although bad): businesses don't make an hong kong telemarketing list effort to improve the performance of their campaigns. By not carrying out these experimental tests, they do not know what textual and structural improvements they need to make and, upon realizing that the results are poor, they decide to leave aside a strategy that could have yielded them a lot of profit.
We have listed for you some of the things you can do through email marketing that will guarantee better results for your online store:
– Excite users who visited the site but never made a purchase
– Convincing customers to complete a purchase after abandoning a full cart
– Promote communication after the sale
As a bonus, let's remember that in the world of email marketing, everything can be done automatically and without large investments. For those who remain gullible, we now explain how you can perform each of the points mentioned above.
What is the E-goi Free Email Marketing Plan like ?
Taking all these factors into consideration, E-goi's free plan (Social One) is probably the best solution for those who are just starting out in Email Marketing, as it is much more than a free tool. In fact, you get 4 tools, all at zero cost! See what these tools are in the article E-goi Social One Free Plan: Much more than Free Email Marketing .
Free Trial for 30 Days
3 things you can do with email marketing that you probably don't
1) Excite users who visited the site but never made a purchase
Let's assume you have a car selling business. Marco, who is almost finished getting his driver's license and wants to buy a car as soon as he takes the exam, did a lot of research and found your website. Since you don't need to make a decision right away – and, truth be told, you want to continue researching other sites – you offer a free newsletter : information about vehicles, news, exclusive promotions.
Over the next few weeks, Marco receives their emails and gains confidence in his store. This trust is better the better the information provided by your emails. When he takes the exam and gets his driver's license, Marco then decides to make the purchase. And where are you going to do it? We do not guarantee that you will buy the car from your company, but the probability of this happening is much greater, because you are no longer a mere stranger. Email marketing builds trust and reputation.
2) Convincing customers to complete a purchase after abandoning a full cart
Marco decided to buy the car and added it to his shopping cart. Once you make the payment, you just need to pick up the key to your new car at the store. But at the last minute, he decides not to be hasty and abandons the purchase. Maybe I'll do that later. How can Marco avoid choosing a car from another store after all, when he was so close to buying from yours?
Thanks to a, you can send an email with a discount voucher to be used within the next 24 hours. The opportunity is incredible and it is a shame that it is wasted. Marco will certainly choose to make the purchase.
3) Promote communication after the sale
We don’t expect a customer’s relationship with a store to end after a sale. Fifteen days later, you can invest in sending personalized emails to Marco suggesting useful items that he could also use: car equipment, radios, antennas, tires, among others. Email is the voice of the business.
Having said all that, we ask: is your online business leveraging the full potential of email marketing? Writing newsletters and sending them to a different audience is no longer enough. The practice of email communication involves testing, checking results and, above all, improving. It's important to fine-tune your message according to time and users' different needs.