As part of the company's hybrid marketing
Posted: Wed Apr 23, 2025 5:07 am
Hybrid marketing can combine elements of linear, matrix and step marketing plans. It includes the advantages and excludes the disadvantages of the "basic" types of MP. The development of such MP requires deep knowledge of the basic types, careful development and testing.
In one of the first MLM companies, Amway, linearity is embodied in partner levels. The matrix is formed from levels and stimulates a person to attract new partners. A step plan is observed in assigning student data ranks and calculating the corresponding bonuses. The minimum reward for distributors is 3% of personal and 3% of group turnover. The maximum is 9% of personal and 9% of group turnover.
b) as one of the types of company marketing , which works to accrue individual bonuses.
Marketing of the company Radost (radost.vip) is indicative. Of the company's total profit, 83.33% goes to the affiliate program, which is distributed across marketing into 8 types of bonuses. Payments of these bonuses occur in accordance with different types of marketing: linear, matrix and binary. Let's consider how the company uses binary. It is used in calculating bonuses according to the global matrix and bonuses for achieving a rank.
Global matrix bonus - reward for partners in the structure to a depth of 12 levels from all participants who were under it, according to the first activation of their account. The global matrix is a single binary type structure, where each partner gets and takes a place in it, depending on time. The binary has a quarterly compression condition (the places of partners who do not confirm their activity within three months are automatically removed from the global matrix).
In one of the first MLM companies, Amway, linearity is embodied in partner levels. The matrix is formed from levels and stimulates a person to attract new partners. A step plan is observed in assigning student data ranks and calculating the corresponding bonuses. The minimum reward for distributors is 3% of personal and 3% of group turnover. The maximum is 9% of personal and 9% of group turnover.
b) as one of the types of company marketing , which works to accrue individual bonuses.
Marketing of the company Radost (radost.vip) is indicative. Of the company's total profit, 83.33% goes to the affiliate program, which is distributed across marketing into 8 types of bonuses. Payments of these bonuses occur in accordance with different types of marketing: linear, matrix and binary. Let's consider how the company uses binary. It is used in calculating bonuses according to the global matrix and bonuses for achieving a rank.
Global matrix bonus - reward for partners in the structure to a depth of 12 levels from all participants who were under it, according to the first activation of their account. The global matrix is a single binary type structure, where each partner gets and takes a place in it, depending on time. The binary has a quarterly compression condition (the places of partners who do not confirm their activity within three months are automatically removed from the global matrix).