Competitor Analysis
Posted: Wed Apr 23, 2025 5:07 am
The driving factor of progress in a business niche is healthy competition between companies. Your offer and the offer of a competing company will “neighbor” in search results. It is important to monitor and observe the marketing strategy of companies similar to yours. Conduct a comparative analysis of competitors’ selling offers, compare the advantages and disadvantages. To formulate a selling offer, leave those properties of the product/service in which you objectively surpass your competitors and strengthen them. This will give a significant advantage to your offer.
Step #4. Creating a sales offer
There are several formulas for creating a selling offer. One part time data of the most effective is the 4U method, where the title must correspond to four main characteristics:
1. Usefulness
The advertising headline must contain compelling information about the benefits and advantages that the customer will receive if he decides to take advantage of the unique selling proposition.
According to Maslow's pyramid, basic values include safety, health, financial well-being, physical pleasure, new knowledge, social recognition, and self-development.
In the B2B sphere, the primary importance is the financial benefits of the client, increasing revenue, reducing costs, increasing productivity. Sell the solution to problems or the way to prevent them.
2. Ultra-specificity
Make your benefits specific by adding a quantitative indicator. Buyers love the language of numbers, percentages, and monetary amounts that describe their potential benefit. For example, “Get 100 tokens for signing up” or “Cut your cosmetics costs by 70% annually.”
Step #4. Creating a sales offer
There are several formulas for creating a selling offer. One part time data of the most effective is the 4U method, where the title must correspond to four main characteristics:
1. Usefulness
The advertising headline must contain compelling information about the benefits and advantages that the customer will receive if he decides to take advantage of the unique selling proposition.
According to Maslow's pyramid, basic values include safety, health, financial well-being, physical pleasure, new knowledge, social recognition, and self-development.
In the B2B sphere, the primary importance is the financial benefits of the client, increasing revenue, reducing costs, increasing productivity. Sell the solution to problems or the way to prevent them.
2. Ultra-specificity
Make your benefits specific by adding a quantitative indicator. Buyers love the language of numbers, percentages, and monetary amounts that describe their potential benefit. For example, “Get 100 tokens for signing up” or “Cut your cosmetics costs by 70% annually.”