FlawlessMLM team managers have identified additional factors that increase the effectiveness of a sales page.
1. Reviews. People read reviews about a product or company before they buy anything. Provide your website visitors with real and truthful information about the use of the product/service.
2. Trust. Everyone promises a lot, but not everyone provides additional guarantees. This can be used as your unique feature. For example: "If the cream does not bring any results, write to the manager and we will return your money." But do not make promises that you cannot fulfill.
3. Social proof. Facts of social activity of the founders significantly increase line data trust in the company and, perhaps, will become the decisive argument in favor of the upcoming deal.
These types of additional elements will liven up your page and help increase conversion.
Tip 4. Strengthen your advantages
As mentioned earlier, the wording of the offer should contain a description of the distinctive feature of the company. In general, your product may not differ from analogues, but competent strengthening of its positive characteristics can give it originality. Focus on:
1. Novelty. “Absolutely new technology”, “A revolution in the cosmetics industry”, “A unique method” – these are pretty impressive statements. When you say such words, you must be 100% sure of your product.
2. Settings. In certain business niches, the ability to adapt the product to suit the client is important.
3. Design and usability. Branded items often attract buyers with their unique style and practicality. For example, products from the Swedish brand IKEA are popular all over the world due to their simple and laconic design, minimalism and thoughtfulness of solutions.
4. Status. Status items are relevant at all times. Their owners demonstrate their position in society, authority and significance. Let's remember such world brands as Rolex, Chanel, Apple, Mercedes.