The Impact of LSI keywords on SEO

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Google can produce relevant results for even figurative language.

But, Google wasn’t just focused on keywords. The search giant also wanted to understand anchor text in hyperlinks, as well as groups of sites that link to each other (also known as SEO neighborhoods).

With all this in one algorithm update, Google dramatically changed the way it delivers search results.

No longer was the search engine targeting exact-match keywords in web lebanon phone number lead content. Now the algorithm could understand context and synonyms. Instead of looking at a single keyword and its frequency of use to find out what the page was about, Google could now analyze everything offered on the page.

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To better understand the impact of this change, let’s take a deeper dive into LSI keywords and their relationship to SEO.

In the early days, Google’s crawlers, also known as “spiders”, would automatically find and scan websites by crawling from one link to another on connected web pages. As they crawled, they would look at the keywords on a page to help them identify its topic.