It’s a great way to generate new leads and re-engage old ones. You can’t take all your customers to lunch. But if you think about it, you can probably find something to offer as a lead magnet.
Here we’ll walk you through everything you need to know about lead magnets, from what you can offer to how you can spread the word.
Lead magnets are used to attract customers or encourage a specific outlook email list conversion. For example, if you want to build your email marketing list but are having trouble convincing people to sign up, dangling a lead magnet for those who sign up could work wonders.
Lead magnets can also be very effective for building your customer base or audience. In this case, Plush UK uses a £5 lead magnet to encourage customers to refer a friend:
bring magnet
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And here, Silver Linings is building its reach on Facebook by entering everyone who likes and comments on their post into a contest:
Image source
Whatever you want your customers to do, a lead magnet could give you the push they need to convert . But, before you start bombarding your customers with lead magnets, a word of warning: data security is VERY important.
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