Resource kit can mean anything from cheat sheets and templates to free courses, knowledge bases , and webinars.
Information is as valuable as "stuff". Often it is even more useful. People will happily convert to gain experience, knowledge or a peek behind the paywall.
Do you have an online course? Free training? Templates? Kits? Paywalled webinars? Easter eggs?
Waiving the fee or sending these things for free can be a powerful lead magnet and pastors in the us email list a very effective way to capture data or build your email list.
Check out this example from ActiveCampaign. The lead magnet is the seminar, which is accessible to anyone who signs up. But to sign up you have to enter your email address.
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The beauty of this campaign is that you can ensure that everyone who signs up has some interest in what you offer. These types of leads are less likely to disappear because they are invested from the start.
It’s not enough to have a lead magnet. This is not “build it and they will come.” You have to spread the word.
Pop-ups are big, bold, and hard to ignore. They are a tried and tested way to get conversions and can be very effective if done right. Make them enticing enough; they are a quick and easy way to display your lead magnet.
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