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Another great SaaS marketing strategy for generating leads is to run joint marketing campaigns. Joint marketing campaigns involve two brands collaborating for marketing purposes.

This is also called affiliate marketing. In this type of marketing, it is not necessary for both partners to be from the same industry.

A great example of a joint marketing campaign is the the 2019 Super Bowl. The commercial became so famous that it even won the 2019 Super Clio award. The Wall Street Journal described this joint marketing campaign as " the biggest and boldest marketing effort ever mounted by an AT&T Inc-owned cable network ."

The ad below has become so popular that it has been viewed over 7.6 million times as of this writing.



This marketing strategy is best suited for both small and large SaaS whatsapp number list companies because it is not only cost-effective but also allows you to reach a wide audience for your affiliate brand.

This way, it generates a lot of leads. So, choose your partner, set common goals and brainstorm to create amazing content for joint marketing.

Don't forget SEO
Digital marketing companies focus on SEO and for good reason. As a SaaS marketer, you should be familiar with the importance of SEO and organic traffic for companies.

To give you an idea, Mike Saunders found that organic search traffic is the largest source of lead generation for leading SaaS companies, 77%.

avg-saas-traffic by sources
As discussed above, there are many different methods for generating leads, but SEO is still one of the largest sources of lead generation for SaaS companies. SaaS marketers can break their SEO marketing strategy into two parts: on-page SEO and off-page SEO.

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