As a website owner and content creator, you should include keywords on your pages that are relevant to what people are searching for to increase the chances of your page being displayed in search engine result pages (SERPs).
Table of Contents
Why are keywords important?
What is Long-Tail Keyword?
Where to put keywords for SEO
How to search for keywords effectively
Frequently asked questions
Why are keywords important?
Keywords are soooo important… because they are the link between what people are searching for and the content you create to fill that need. The goal of search engine rankings is to drive organic traffic to your site from the SERPs. The keywords you choose to target (the ones you want to rank for) will determine the type of traffic you will receive.
Keywords need to be as relevant to your audience as your content, because sometimes you're describing content in a way that's different from what your audience actually wants. To create content that ranks well and drives traffic to your site, you need to understand the needs of your audience — the languages they use and the types of content they're searching for. You can do this by talking to your customers, surveying their most frequent users, and conducting your own keyword research with a tool like Keyword Explorer.
What is Long-Tail Keyword?
Keywords can also be written as long phrases. Most often, we see them as rich people database short words called “head keywords” or “seed keywords.” However, Long-Tail Keywords are a combination of words to make them more specific.
Targeting and ranking for a single keyword may seem like the ultimate goal, but it's actually very difficult. Even though these keywords have high search volume, meaning that a lot of people are searching for them, there's also a lot of competition. For example, if you want your boutique clothing store to rank for the very high volume keyword "clothes," and the top ranking sites are Amazon, H&M, and Nordstrom, it's going to be very difficult to beat the big boys.
In addition to the fierce competition, single keywords can be infuriatingly vague. If someone searches for “dogs,” you don’t know if they want a list of dog breeds, information on dog food, where to buy dog collars, or just a website with cute dog pictures. This makes it hard to pinpoint the content you’re creating.
However, Long-Tail Keywords have a clearer purpose. For example, “best organic dog food for puppies” or “affordable dog food in Chiang Mai”. Of course, Long-Tail Keywords have lower search volumes, but also less competition. The advantage is that they give smaller websites a place to shine and climb the rankings of search results pages more easily, and they also reach their target audience more precisely.
Where to put keywords for SEO
There are a few basic keyword rules you need to follow. It’s best to use unique keywords on every page of your site, otherwise search engine crawlers will get confused about which page you should rank for that keyword. It’s not 200% effective.
Important points where keywords should be placed include:
URL
Title Tag
Meta Description
Page Title (H1)
Subheading (H2)
content
Image Everything
These elements will help improve performance after you publish your content, except for the URL which is a must-have and must not be changed!!
A URL is the web address for your web page and is displayed in search results. It is used to create links and is displayed in the address bar. URLs should be created to be easy to read and include your target keywords. Keep your URL structure simple and understandable from the start to avoid having to change it later.
Title tags are displayed in search results and browser tabs. The trick is to write them for others and optimize them for bots, because they are the front door to your page. Keep your titles concise, easy to read, understandable and click-through. But don't fall for the clickbait trap. You may believe that it will increase clicks by giving people a vague title that will entice them to click through to read the content of your page, but by faking what the page is about, you are masking the true intent of your page instead of using the power of your keywords to your advantage.
Meta descriptions are shown in search results. We all know that this section affects user behavior, and sometimes if you don't include it, Google can rewrite it, but there is no guarantee that it will be good. It is better to write your own because you can write it uniquely for each page and also include your target keywords.
H1 tags are displayed on the content of a page. H1 helps format your content so it's readable and shows bots its relevance.
Content : This section should naturally include your target keyword. Stuffing keywords all over your page is never a good idea - you should create engaging content that provides real value to your users. Writing high-quality, relevant, accurate, unique and engaging content sends a clear signal to the Google bot. It may take some time, but it's well worth it if you're looking to optimize your site with your content.
Image Alt text This section is often overlooked by website owners. Of course, for visitors, it may not have any negative effects because people can understand the image. But for data collection bots, it is not because bots rely on Alt text to read images. If it is not included, it may lose its value to bots. It is a pity.
Putting your keywords in these places is the most basic way to target your content to searchers. It may not get you to the top of the page immediately, but SEO is still essential. Not following these basic steps may prevent you from ranking in other ways. For anyone who wants to do SEO to get your business website searched by the most people, you can consult with us at Digital Marketing Agency with Asia Search Solutions Co.,ltd. Full online advertising services.
