Communication consists of words, whether spoken or written. Being aware of this principle is essential for us to understand the concept of content marketing .
This type of digital marketing is based on the application of a consistent strategy in the way we write or produce content so that our company can have the intended effects with its client.
The trend is not new, but it has been gaining popularity in india telemarketing listv recent years. Today, there is no doubt that applying a content marketing strategy is essential to impact any target audience.
Although the ultimate objective remains sales, the truth is that, with this digital marketing strategy, the company becomes a disinterested content producer whose mission is to provide the best information , rather than trying to push a product or service. .
This creates a close relationship between the client and the content producer (which happens to be the company). This will have an impact on sales, as when purchasing anything, the consumer will remember how useful your company was to them. The results may not be immediate but they will certainly appear.
13 Content Marketing Tips
We have already talked about the thinking behind the investment in content marketing, but what exactly is content marketing? As we started by saying, content marketing is words ordered according to a strategy .
To help you communicate in the best way, here are 13 tips that will be extremely useful when you are writing an institutional text, blog post or an email marketing message.
Improve your Internet marketing strategy and focus your communication on the consumer, rather than on the company. Sounds complicated? Believe me, it’s not. We all know how to write, now you just have to learn how to write on the Internet .
1. Be yourself
If you're thinking this is a self-help article, think again. When we say “be yourself” we mean that it is important that you do not try to use very unusual words, nor use a writing style that is not yours.
If you do this, there is a strong chance that the Internet user will realize that your speech is not fluent or that it is being unnatural. If he has this perception, he is less likely to buy or be convinced.
2. Practical and real cases
It's true that many companies work in niche markets where there isn't a lot of emotion involved. It's your job to show the benefits of what you're selling or what you're talking about. Make the language as human as possible, tell stories and, if possible, even talk about your experiences or the experiences of someone you know.
As we said in the previous topic, it is important that the consumer feels that the person writing is a person with whom they can relate and, eventually, create a long-term relationship. One of the mistakes many companies make is adopting an impersonal, almost robotic language.
3. Write for your target audience
Another of the mistakes that are often made is the fact that many companies simply boast. They say how amazing they are and forget what their role really is: helping the consumer. The blunt truth is that, at least at an early stage, the consumer doesn't care what your facilities are or whether you have amazing labs.
Although these factors can be used to give credibility to the company and should be included in the text, what really matters is the customer. Therefore, focus on what is interesting to them and take on the role of a friend who answers any problems the consumer may have. Study the keywords and you can even use tools such asto learn how to guide the strategy for your market niche.
4. Calls throughout the text
Of all the internet users who reach your text, only 20 % will make it past the first or second paragraph. As such, it is extremely important that you have the ability to capture attention right from the start. It is from the first lines that the consumer will decide whether or not they want to continue reading the text.
When writing, also remember to make calls to important aspects with call to actions . At the end, take care to make a sort of summary of the most important points as a farewell.
5. What to write at the beginning of the text?
We have already seen that the first paragraph is important. But what to write? The trick is not to beat around the bush too much and make it clear right away what the idea of the post will be. By doing this you are creating expectations in the mind of the consumer who will choose whether that post pleases them or not.
6. Creativity
Creativity is extremely important, but there are content producers who abuse it. Sometimes, it's better to be direct and explain the subject clearly, rather than adding flourishes just because we think it's funny. If this happens, it is most likely to confuse the user who will end up not understanding what you are trying to say.
7. Tone of speech
Who buys your products? If you have a clothing line for young people or an extreme sports store, it probably doesn’t make sense to address your customers as “you”.
Likewise, it is also important to adapt the language . If you have a technology company that sells computers and IT equipment, you need to be careful to speak to both specialists and basic users.
8. Do not mix content
There is no single issue that is isolated. The truth is that all themes touch each other in one way or another. The ideal is to set limits and make transitions that make sense. Suppose we want to talk about the industrial revolution: perhaps it makes sense to talk about the invention of the wheel, but it is not necessary to develop this topic exhaustively.
Most people don't like very large items. If you opt for posts that go beyond one page, be careful to divide it by topics or subheadings . One page per idea is ideal for effective communication.
9. Product vs. Customer
Although the product's features are something we cannot (and should not) avoid, the truth is that many people limit themselves to talking about it. Instead, it is best to talk about the customer and show them how the features of that product will be useful to them .
Go from problems (customers) to solutions (product), or vice versa. The trick to persuasive writing is finding the balance between these two fundamental pillars.
