What Factors Should You Consider When Using Google Business Ranking Checker?
Posted: Sat Dec 07, 2024 7:07 am
Google has not confirmed the factors that influence its algorithm, but experts have acknowledged a few that make a positive difference.
To help you avoid the never-ending stream of misinformation and bad advice, here is a list of proven Google ranking factors that can improve your business website rankings:
Content Quality
Google rewards websites that publish relevant, high-quality content by ranking them higher on the SERPs. This means content that
Trustworthy: Contains in-depth, useful, and accurate information with no spammy links or comments.
Readable: Written in a conversational style and logically organized, it also includes relevant and related keywords that are naturally incorporated into the page without keyword stuffing.
Matches Keyword Intent: Responds to the user’s search intent. In other words, it’s relevant to them and answers questions they have about that search.
Fresh: Being new and fresh will help you achieve a good freshness score . In addition to publishing new content, you should also update old web pages with new information and relevant keywords to ensure they remain relevant over time.
Keyword Placement
It’s not enough to know which keywords to rank for tongliao mobile phone numbers database you also need to include them in the right places to get that coveted number one spot.
Ideally, your targeted keywords should include:
The title tag or meta title that appears on the SERP
Meta description that appears below the title tag/meta title
H1 heading that appears on the page
H2 headings in content (aim for at least two)
Page URL
Within the first hundred words and naturally in the body of the content
Page Speed
When it comes to Google search results, your website speed has a significant impact on its rankings. In other words, the slower your site loads, the more visitors and revenue you lose.
John Mueller, a webmaster trends analyst at Google, recently mentioned on Twitter that the search engine uses coal Core Web Vitals (CWV) to measure a page's loading performance, engagement, and visual stability .
CWV measures a person's experience on your page to determine if and how they engaged with your page, including:
Maximum Content Paint (LCP): - How long it takes for the visible elements on a page to load.
First Input Delay (FID): - How long it takes for your page to register the first click or tap.
Cumulative Layout Shift (CLS): - Whether your page has unexpected movements or disruptive pop-ups.
To get started, use GTmetrix or PageSpeed Insights to find out if your website speed needs to be optimized. Then, use SEO-focused techniques like lazy loading, image compression, and code minification to improve your Web Core Values.
Mobile Compatibility
In 2019, Google released a report stating that it will now use mobile-first indexing for all new sites , meaning that the search engine will rank websites based on their mobile versions rather than their desktop versions.
In other words, if you want your business website to rank higher on SERPs, you should optimize it for mobile phones.
optimize business website for mobile phones
Website Domain Authority (DA)
Every website has a DA score, which is determined by calculating top ranking factors such as the number of links and link root links.
Digital marketers often use DA to compare websites to other competitors. You can use it to track your ranking power and find out how authoritative your website is.
While DA is not necessarily a ranking factor, optimizing it is important. The better your website scores, the better it will rank in the SERPs and the more traffic you will receive.
Local Ranking
Google uses three factors to rank for local search: relevance, distance, and prominence.
Relevance is how close your business is to a user's search query.
Optimize your business listings like Google My Business and link them to your NAP (name, address, and phone number) along with other key aspects of your business to help Google better understand your business and its relevance to the user.
Distance refers to the physical distance between your business and the user. The closer your business is to the user, the more likely your company's location will appear in local map results.
Importance is based on the information Google has about a business across the web. How popular your business is offline also affects Google rankings. More reviews and positive ratings can improve your business’s local rankings.
Website Architecture
In theory, the Google business rank checker and the search engine work in a similar way. Both crawl and index different pieces of content. However, the scope is much broader for search engines, which pay attention to different pieces of content for each website.
Therefore, it is very important to pay attention to the architecture and general layout of your business's website.
Internal links are hyperlinks that point to another page on your website. The more organized and well-connected your internal linking structure is, the more access points there are to a particular page. The easier it is for Google and users to find what they are looking for.
You may also want to consider creating a sitemap for your website to help Google index your web pages using your keywords.
Maximize the Impact of Your Google My Business Listings
As the number of people using the internet to research businesses before making a purchasing decision continues to increase, the importance of having a strong online presence is greater than ever.
Google My Business is a free tool that lets you manage your information on Google Search and Maps. You can make the most of your online presence with a GMB account, but there are many other things you can do to increase your chances of being found by customers looking for products or services like yours.
AccuRanker helps your business become more visible in Google’s search results. It checks keywords in every country and language combination that Google crawls. Therefore, it provides you with accurate data for your target keywords that you can use to make your Google My Business listings more effective. It also improves your SEO strategies.
To help you avoid the never-ending stream of misinformation and bad advice, here is a list of proven Google ranking factors that can improve your business website rankings:
Content Quality
Google rewards websites that publish relevant, high-quality content by ranking them higher on the SERPs. This means content that
Trustworthy: Contains in-depth, useful, and accurate information with no spammy links or comments.
Readable: Written in a conversational style and logically organized, it also includes relevant and related keywords that are naturally incorporated into the page without keyword stuffing.
Matches Keyword Intent: Responds to the user’s search intent. In other words, it’s relevant to them and answers questions they have about that search.
Fresh: Being new and fresh will help you achieve a good freshness score . In addition to publishing new content, you should also update old web pages with new information and relevant keywords to ensure they remain relevant over time.
Keyword Placement
It’s not enough to know which keywords to rank for tongliao mobile phone numbers database you also need to include them in the right places to get that coveted number one spot.
Ideally, your targeted keywords should include:
The title tag or meta title that appears on the SERP
Meta description that appears below the title tag/meta title
H1 heading that appears on the page
H2 headings in content (aim for at least two)
Page URL
Within the first hundred words and naturally in the body of the content
Page Speed
When it comes to Google search results, your website speed has a significant impact on its rankings. In other words, the slower your site loads, the more visitors and revenue you lose.
John Mueller, a webmaster trends analyst at Google, recently mentioned on Twitter that the search engine uses coal Core Web Vitals (CWV) to measure a page's loading performance, engagement, and visual stability .
CWV measures a person's experience on your page to determine if and how they engaged with your page, including:
Maximum Content Paint (LCP): - How long it takes for the visible elements on a page to load.
First Input Delay (FID): - How long it takes for your page to register the first click or tap.
Cumulative Layout Shift (CLS): - Whether your page has unexpected movements or disruptive pop-ups.
To get started, use GTmetrix or PageSpeed Insights to find out if your website speed needs to be optimized. Then, use SEO-focused techniques like lazy loading, image compression, and code minification to improve your Web Core Values.
Mobile Compatibility
In 2019, Google released a report stating that it will now use mobile-first indexing for all new sites , meaning that the search engine will rank websites based on their mobile versions rather than their desktop versions.
In other words, if you want your business website to rank higher on SERPs, you should optimize it for mobile phones.
optimize business website for mobile phones
Website Domain Authority (DA)
Every website has a DA score, which is determined by calculating top ranking factors such as the number of links and link root links.
Digital marketers often use DA to compare websites to other competitors. You can use it to track your ranking power and find out how authoritative your website is.
While DA is not necessarily a ranking factor, optimizing it is important. The better your website scores, the better it will rank in the SERPs and the more traffic you will receive.
Local Ranking
Google uses three factors to rank for local search: relevance, distance, and prominence.
Relevance is how close your business is to a user's search query.
Optimize your business listings like Google My Business and link them to your NAP (name, address, and phone number) along with other key aspects of your business to help Google better understand your business and its relevance to the user.
Distance refers to the physical distance between your business and the user. The closer your business is to the user, the more likely your company's location will appear in local map results.
Importance is based on the information Google has about a business across the web. How popular your business is offline also affects Google rankings. More reviews and positive ratings can improve your business’s local rankings.
Website Architecture
In theory, the Google business rank checker and the search engine work in a similar way. Both crawl and index different pieces of content. However, the scope is much broader for search engines, which pay attention to different pieces of content for each website.
Therefore, it is very important to pay attention to the architecture and general layout of your business's website.
Internal links are hyperlinks that point to another page on your website. The more organized and well-connected your internal linking structure is, the more access points there are to a particular page. The easier it is for Google and users to find what they are looking for.
You may also want to consider creating a sitemap for your website to help Google index your web pages using your keywords.
Maximize the Impact of Your Google My Business Listings
As the number of people using the internet to research businesses before making a purchasing decision continues to increase, the importance of having a strong online presence is greater than ever.
Google My Business is a free tool that lets you manage your information on Google Search and Maps. You can make the most of your online presence with a GMB account, but there are many other things you can do to increase your chances of being found by customers looking for products or services like yours.
AccuRanker helps your business become more visible in Google’s search results. It checks keywords in every country and language combination that Google crawls. Therefore, it provides you with accurate data for your target keywords that you can use to make your Google My Business listings more effective. It also improves your SEO strategies.