With the emergence of the Internet, a true revolution occurred in the way companies communicate with their customers. It is important, however, to emphasize that it is not enough to be online for us to be able to capture the attention of Internet users. Read this article and find out what digital baits or rewards are .
In a world where events occur at the speed of a click and where the amount of information is gigantic, capturing the attention of Internet users is a truly Herculean task. The point is to put into practice attractive communication, whose objective is not just to sell.
Give your customer something , help them and change their israel telemarketing list perception that you are there only to sell a product and “steal” their money at any cost. The truth is that over the years people have developed a notable psychological resistance to salespeople and their speeches.
The best thing to do is to assume the role of an expert in your own market niche and, instead of selling, guide your consumer towards the best solution, even if it may be the cheapest or even if it doesn't involve buying something. A simple piece of advice will create a relationship of closeness and trust that will make them seek you out as soon as they need it. The trick is to focus on long-term relationships.
But, if in the real world all this is simple, since you talk directly to your client face to face or even via telephone, on the Internet things get complicated. After all, how do you capture the attention of an apprehensive customer who instinctively ignores the ads that appear on social media or the Internet?
In essence, the strategy is simple: think about your target audience, understand what their needs or curiosities are, and create a digital magnet or reward that will certainly attract their attention. Do the exercise and remember when as a child your teacher rewarded good behavior with a weekend without homework. The logic is the same: if the customer gives you their email – which in the future will be used in an email marketing strategy – they can have access to anything they want.
What are digital rewards?
The name is simple and translates one of the main concepts of Digital Marketing . Digital rewards are small gifts that the Internet user will receive after subscribing to a certain form.
Subsequently, you will receive an email where the company will ask the customer whether or not they wish to receive content related to the same subject as the digital reward. And so an email marketing strategy begins.
Internet security issues are constantly in vogue. Entering your email address to receive anything is an act of trust given by the user, therefore the company must protect the confidentiality of the data.
Try not to demand too much. We often see complex forms that ask the user to identify their name, age and other personal details. Avoid being so detailed. If you do this, the Internet user will feel reticent and the likelihood of getting on your list will be significantly reduced.
Digital rewards are also called digital magnets , as they work as a bait to capture the attention of potential customers and increase the company's email list.
Types of digital rewards
There are several types of digital rewards. The best thing would be to think about the specific needs of your personas . You can even use multiple baits and create targeted lists for different target audiences. The most common are informative e-books , coupons or discount codes or videos and webinars with new and exclusive content.
It is worth highlighting that novelty and exclusivity are fundamental factors. You need to make each person feel special and give the feeling that what they are accessing is only accessible to a small group of people who signed up for that specific form.
But what is the best digital reward for each business? It depends. If you have an online store and want to promote a specific product, perhaps the best option is to opt for a discount coupon that will encourage people to buy that product. On the other hand, if you want to sell an online course, why not give a sample of that course through a webinar?
Remember that no one knows your business better than you do. Learn how to take advantage of a given opportunity and increase the flexibility of your digital strategy so that it makes the most of the circumstances.
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How to keep in touch with subscribers?
As mentioned previously, lead magnets are a great way to get the attention of internet users. But, what's the point of creating a good first impression , if it doesn't then foster a relationship that is intended to be long and trusting? It is important that your service is efficient and that you choose the right email marketing platform.
Try Aweber and ensure that your communication is effective, without delays or other problems. Bet on security and be sure that the service you choose is effective, useful and functional. Used by more than 120 thousand companies worldwide, Aweber guarantees a reliable service that will help you optimize your communication in a simple and easy way.
Don’t make the customer wait and make sure they receive the confirmation message right after registering on your form. Rewards should be easy to send and download, otherwise the customer will end up giving up on the process.
Then it is necessary to nurture the friendship by talking about the subject that initially motivated the union between the company and the Internet user. Here it is necessary to make the client's thoughts tangible and talk about the problems or desires that may concern him. Remember that any topic has countless intricacies and can be explored in a thousand different ways.
