Table of contents hide
1 Slow business: improve your natural referencing
2 Do you have a blog?
In times of economic slowdown, there are companies that do not experience the crisis and there are the others, the majority so to speak.
If your business is slowing down, it might be time to take a look at your website and see what improvements you can make to get back on track!
Hold on tight, the ride may have stopped but it's about to start again so be ready for it to start again.
Don't hesitate to get help from professionals !
Shall I give you a helping hand?
Slow business: improve your natural referencing
Don't leave right away, I'm going to tell you about very simple things that just take a little time but will allow you to improve the SEO of your website.
Natural referencing is the techniques that will be used to optimize a site in order to promote its positioning in search results. Basically, your goal is to appear as high as possible in Google search results when an Internet user types a query related to your domain.
If you are a home caterer in Montpellier, you want to be found when looking for a home caterer in Montpellier. Simple, basic.
Read also: Should you stop communicating in times of crisis?
Since you have time, instead of launching a new series on Netflix, open your website and check:
Your images
Reduce their size with a plugin like Imagify or Smush on WordPress and delete images you no longer use.
Check that they have a understandable name and not "08757757.jpg". If not, delete the offending one and re-upload it after changing its name.
Check that the alternative tag is filled (with keywords is better).
Your titles
The length of your page titles should not exceed 560px (around 70 characters) with SERP Simulator .
The length of your texts
At least 300 words.
The hierarchy of titles
A single H1, H2s as parts and H3s as sub-parts (no H3 if there is no H2 on the page).
Displaying your site on mobile
According to Médiamétrie, in 2020, 4 out of 10 Internet users exclusively use their mobile to view web pages. If your website is not "responsive" as they say, that is to say, does not display correctly on smartphones, you risk losing a lot of potential customers...
The internal mesh of your site
Consider making internal links , that is, putting at least two links to another page of your site on each page, and external links , that is, to other websites (to open in a new tab).
Your site navigation
To go further, you can clarify the navigation of your website. The rule of less than three clicks to reach a page applies. From your home page, the Internet user must be able to access the page of your services in less than three clicks (one is even better).
Read also: How to prioritize your marketing budget as an SME?
Don't have a website yet?
It's time to create one! And rest assured, no need to spend thousands for this. With only €299 and less than 10 hours of work following a step-by-step method, you can create your professional, scalable, SEO-optimized, secure website with a blog space. Go here ( affiliate link) !
Do you have a blog?
If you don't have a blog yet, it's time to get started. Blogging enhances your brand image and allows you to build a more direct relationship with your prospects and customers while improving your SEO.
Start by defining your editorial line , which must be linked to your overall communication strategy and address your target audience and personas. Choose the tone to adopt, the objectives to achieve, the topics to address, etc.
You can then think about the articles you could write. Establish v malaysia whatsapp van editorial calendar for 3 or 6 months and choose the frequency of publication . By defining the topics you will cover, you will not risk running out of inspiration!
Get ahead of your content. You have time! This will allow you not to find yourself not publishing anything when your activity has resumed in all directions (I don't know where that comes from, sorry about that!) .
My free editorial calendar template
If you already have a blog , the previous tips apply just as much! You can also update your old articles , especially on the statistical data mentioned.
Feel free to add content if you feel like saying more or merge two complementary articles into one long one.
And if you haven't already, list all your blog posts in an Excel spreadsheet. This will give you an overall view of all the topics you've covered so you don't risk repeating yourself.
Come on, put down Netflix and get to work! And if you need a helping hand, you can call on my services , I will be happy to help you bounce back and improve your natural referencing.
