Content Marketing – Content in Service of the Audience
This is a type of marketing that deals with creating a strategy focused on content and methods of its distribution. It is not a one-way communication message, but the need to build a long-term relationship with the client. It aims to create interesting, valuable materials in the form of articles, graphics, videos, multimedia presentations, webinars, etc. The form is one thing, but the most important thing is the substantive content.
Content Marketing in the Context of SEO
You are certainly well aware that country code +39, italy phone numbers Google, as the most popular search engine in the world, focuses on the high quality of the materials it provides. Content is therefore one of the pillars of optimization and positioning . The most important benefits of content marketing include:
the ability to generate more traffic on the website,
increasing the time spent on the site,
reducing bounce rate,
strengthening the bond with the customer,
improving conversion,
lead generation,
increase sales
What is duplicate content?
This concept applies when the content on your site is duplicated. This means that it is on different sites, in which case you are dealing with external duplication, but the same content can also be used on many subpages of services, in which case it is internal duplication. Both cases are undesirable situations for your site and you should try to avoid them. You may be dealing with external duplication for various reasons:
Multiple uses of the same external publication – you have prepared an article that you want to publish on another site to gain links or interest in your products. However, you have made the same text appear on multiple sites to save money. Another case of such duplication is adding an article from a site on social media. It is better to add a unique teaser there in such cases.
Someone has used your content – unfortunately, but the theft of articles and other content on the web is an everyday occurrence. There are even robots that automatically copy publications and create websites from them. There are also those that immediately translate them into other languages and build services on their basis.
