Mobile phones are important now (more than ever)
Posted: Sat Dec 07, 2024 9:10 am
With 46% of email opens occurring on phones (Hubspot), it’s important to make sure your emails look good and are easy to read on mobile devices.
We check our country code +57, colombia phone numbers inboxes during commutes, coffee breaks, and even while waiting in line. They become a live feed demanding our attention, blurring the lines between work and personal time.
Mobile screens are smaller and less conducive to reading dense text compared to desktops. This has led to changes in email format and content. Emails are now shorter, more concise, and often include subheadings to accommodate the need for quick consumption on the go.
Emails need to be concise, visually appealing, and scannable to grab attention amid the digital clutter. Forget long paragraphs and dense blocks of text. Prioritize bullet points, catchy headlines, and digestible snippets. CTA buttons should be the right size, with easy-to-read text and a layout optimized for one-handed navigation.
As inboxes overflow on small screens, subject lines become even more important. They need to be interesting, relevant, and action-oriented within the constraints of a few words. Create subject lines that spark curiosity, optimize subject lines for better engagement, and avoid clickbait tactics that trigger spam filters.
5 – Automated email systems are your friends.
When used correctly, email automation is a programmable sales machine that automates repetitive tasks, personalizes messages, and increases conversions without you having to work.
For example, automated emails for cart abandonment receive an average 17.17% open rate for ecommerce merchants (Drip).
Instead of sending generic emails to everyone, automation lets you tailor messages based on specific customer triggers and behaviors.
What is the key to achieving this goal?
Track email opens, clicks, and conversions to refine your triggers, sequences, and messages. Learn from each interaction and optimize your email engine for maximum impact.
Define your triggers. What actions lead to an email signup, cart abandonment, link click? Identify these points in the customer journey.
Design email series that fit each trigger: welcome newcomers, push abandoned carts, nurture leads with valuable content, and re-engage inactive customers.
We check our country code +57, colombia phone numbers inboxes during commutes, coffee breaks, and even while waiting in line. They become a live feed demanding our attention, blurring the lines between work and personal time.
Mobile screens are smaller and less conducive to reading dense text compared to desktops. This has led to changes in email format and content. Emails are now shorter, more concise, and often include subheadings to accommodate the need for quick consumption on the go.
Emails need to be concise, visually appealing, and scannable to grab attention amid the digital clutter. Forget long paragraphs and dense blocks of text. Prioritize bullet points, catchy headlines, and digestible snippets. CTA buttons should be the right size, with easy-to-read text and a layout optimized for one-handed navigation.
As inboxes overflow on small screens, subject lines become even more important. They need to be interesting, relevant, and action-oriented within the constraints of a few words. Create subject lines that spark curiosity, optimize subject lines for better engagement, and avoid clickbait tactics that trigger spam filters.
5 – Automated email systems are your friends.
When used correctly, email automation is a programmable sales machine that automates repetitive tasks, personalizes messages, and increases conversions without you having to work.
For example, automated emails for cart abandonment receive an average 17.17% open rate for ecommerce merchants (Drip).
Instead of sending generic emails to everyone, automation lets you tailor messages based on specific customer triggers and behaviors.
What is the key to achieving this goal?
Track email opens, clicks, and conversions to refine your triggers, sequences, and messages. Learn from each interaction and optimize your email engine for maximum impact.
Define your triggers. What actions lead to an email signup, cart abandonment, link click? Identify these points in the customer journey.
Design email series that fit each trigger: welcome newcomers, push abandoned carts, nurture leads with valuable content, and re-engage inactive customers.